München, 81541,
Germany
B2B Media Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by B2B Media Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 B2B Media Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that B2B Media Group has purchased the following applications: B2B.IQ Platform for Account Based Marketing in 2018, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems B2B Media Group is running and its propensity to invest more and deepen its relationship with B2B Media Group , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing B2B Media Group revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for B2B Media Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| B2B Media Group | Legacy | B2B.IQ Platform | Account Based Marketing | CRM | n/a | 2018 | 2018 | In 2018, B2B Media Group deployed B2B.IQ Platform as its Account Based Marketing solution embedded on its corporate website. B2B.IQ Platform is implemented to perform account identification and engagement tasks, delivering audience segmentation, account scoring, and site-based intent capture consistent with Account Based Marketing applications. The implementation is website-embedded, enabling marketing and demand generation teams to instrument pages for account-level telemetry and to centralize account lists and targeting workflows. Operational coverage is focused on the companys Germany operations and commercial functions, including marketing, sales enablement, and demand generation, with governance centered on consolidated account lists and campaign orchestration workflows. Configuration and operational patterns follow Account Based Marketing norms, including tag-based instrumentation, account segmentation, programmatic list management, and CRM handoff workflows to support coordinated ABM campaigns. | |
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Data Management Platform | CRM |
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2024 | 2024 |
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Data Management Platform | CRM |
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2024 | 2024 |
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Data Management Platform | CRM |
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2024 | 2024 |
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Data Management Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation, Sales Engagement | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 | |||
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 | |||
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Collaboration | Collaboration |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Web Content Management | Content Management |
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2022 | 2022 |
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