Baazar Kolkata
493 B, G.T Road Warehouse No. M7 BJM Industries Compound,
Howrah, 711102,
India
Howrah, 711102,
India
91 33-4603-5266
Retail
Baazar Kolkata Technographics
Baazar Kolkata Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baazar Kolkata and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 225 Baazar Kolkata employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baazar Kolkata has purchased the following applications: AlignBooks for ERP Financial in 2018, Tawk.to for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baazar Kolkata is running and its propensity to invest more and deepen its relationship with AISPL , Tawk.to , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baazar Kolkata revenues, which have grown to $45.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baazar Kolkata intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baazar Kolkata Tech Stack and Enterprise Applications
Baazar Kolkata ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AISPL | Legacy | AlignBooks | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Baazar Kolkata implemented AlignBooks as its Accounting Software to centralize retail finance and GST billing workflows across its India operations. The AlignBooks deployment was provisioned through AISPL and concentrated on statutory invoicing and transactional accounting for the retail chain.
The implementation encompassed core accounting modules including accounts receivable, accounts payable, general ledger, GST billing and statutory reporting, with configuration tuned for register-level invoicing and transactional audit trails. An eight month stabilization and experience phase focused on GST billing ensured AlignBooks was configured to generate GST-compliant invoices and periodic tax filings.
AlignBooks was integrated operationally with the Darpan billing interface to unify point-of-sale billing streams with the central ledger and tax reporting pipeline, maintaining transactional consistency between store billing and finance. Operational ownership was assigned to finance and store operations, and rollout included updated processes for invoice reconciliation and month-end close to align with the new Accounting Software.
Baazar Kolkata AlignBooks Accounting Software supported finance, store operations and compliance functions through centralized bookkeeping, statutory GST invoicing and ledger reconciliation, with the deployment emphasizing procedural governance and transactional traceability.
|
Baazar Kolkata AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Baazar Kolkata deployed Tawk.to on its public website to introduce real time web chat for online customer support and visitor engagement. Baazar Kolkata using Tawk.to for Chatbots and Conversational AI supports ecommerce customer service and live inquiry handling through an embedded conversational interface.
The implementation centers on the Tawk.to web widget and accompanying agent dashboard, providing real time messaging, chat history, offline message capture, canned responses, and basic visitor presence indicators. Configuration focused on page level widget placement, proactive greeting triggers, agent assignment and chat transcript retention to support ongoing customer conversations.
Operational ownership resides with online customer service and ecommerce teams who manage agent logins, response templates and transcript review workflows. The deployment is site scoped, running on Baazar Kolkata public pages to capture inbound customer queries, and Tawk.to is used as the primary Chatbots and Conversational AI channel for web based customer engagement.
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Baazar Kolkata Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Baazar Kolkata implemented Microsoft 365 to provide Collaboration across its retail organization. Microsoft 365 is used on the Baazar Kolkata website and serves as the primary collaboration platform for corporate communications, document management and team coordination. The deployment aligns with standard Microsoft 365 capabilities, including Exchange Online, SharePoint Online, Microsoft Teams and OneDrive for Business, to manage email, intranet content and file sharing.
Operational coverage likely spans corporate office functions and store-facing staff, centralizing content publishing and internal communications under the Collaboration platform. The use of Microsoft 365 on the public website suggests integration points for authentication flows or content delivery and implies governance focus on access controls, user provisioning and content publishing workflows. Implementation configuration appears to concentrate on mailbox provisioning, SharePoint site configuration and Teams setup to support merchandising coordination, store operations and customer service business functions.
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Baazar Kolkata eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2019 | 2019 |
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Baazar Kolkata CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
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Baazar Kolkata IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Baazar Kolkata
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Baazar Kolkata Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Baazar Kolkata IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Baazar Kolkata digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Baazar Kolkata Technographics
Baazar Kolkata is a Retail organization based in India,
with around 225 employees and annual revenues of $45.0 million.
Baazar Kolkata operates a diverse technology stack with applications such as
AlignBooks, Tawk.to and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Baazar Kolkata has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as AISPL, Tawk.to and Microsoft.
Baazar Kolkata recently adopted applications including
Intuit Mailchimp in 2020, Tawk.to in 2019 and WooCommerce in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Baazar Kolkata’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Baazar Kolkata’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Baazar Kolkata technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.