AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

babyTEL Tech Stack and Enterprise Applications

babyTEL Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2016 2016
In 2016, babyTEL implemented Microsoft 365 to provide Collaboration capabilities across the organization. The Canadian media company provisioned the suite for approximately 35 employees to centralize email, document collaboration, and real-time communications. Microsoft 365 was deployed as a cloud-hosted SaaS suite and configured to support core collaboration workflows, including hosted mailboxes, shared document libraries, file synchronization, and real-time chat and meetings. Functional modules referenced as part of the implementation include Exchange Online style email services, SharePoint Online style document and intranet capabilities, OneDrive style file sync, and Teams style collaboration for synchronous communication. The deployment is visible on babyTELs public website, indicating public-facing use of Microsoft 365 assets such as hosted mail or document links and integration points that extend collaboration to external stakeholders. Operational coverage spans company-wide business functions including communications, support, and operations, with user provisioning sized to the company headcount. Governance and administration were centralized within a small IT or operations function, focusing on account provisioning, access control, and content organization to support lightweight workflow management. The implementation aligns with Collaboration category best practices for small organizations, emphasizing cloud provisioning, shared libraries, and unified communications under Microsoft 365.
babyTEL Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
DocuSign Legacy DocuSign eSignature Digital Signing Content Management n/a 2021 2021
In 2021, babyTEL implemented DocuSign eSignature as a Digital Signing solution on its public website. The deployment embeds DocuSign eSignature into online customer workflows to capture legally binding signatures directly within the web experience, aligning with typical digital signing architecture for small organizations. The implementation targets customer-facing signing flows for contract acceptance and consent capture, consistent with the needs of a 35 employee media company, and uses the DocuSign eSignature application as the primary signature capture layer. Configuration emphasis focused on standard eSignature capabilities including reusable signing templates, in-browser signing sessions, signature request orchestration, and audit trail generation, with administrative controls retained by internal staff. Operational coverage centers on customer onboarding and commercial contract execution via the website, and governance was structured around template management and signer authentication policies controlled by business users rather than an external integrator.
babyTEL CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite CRM CRM CRM n/a 2009 2009
In 2009, babyTEL implemented Oracle NetSuite CRM to centralize customer records and coordinate sales and support workflows. The deployment focused on CRM capabilities across sales, account management, and customer service for the companys Canada operations. The Oracle NetSuite CRM configuration included core CRM modules such as contact and account management, lead and opportunity tracking, activity management, and case management for support. Implementations emphasized pipeline management, dashboarding for small sales teams, and automated activity reminders to support day to day sales and service execution. Integrations were scoped to align customer touchpoints by connecting Oracle NetSuite CRM with email communication channels and telephony workflows, and by aligning CRM records with the companys billing and invoicing processes. These integrations centralized contact records and activity history to provide a single source of truth for customer facing teams. Governance and rollout were structured for a compact organization, implementing role based access controls, standardized opportunity stages, and simple escalation workflows to enforce process consistency. Configuration and administration were kept lightweight to reduce operational overhead for a 35 person media business.
Customer Support CRM 2018 2018
Marketing Analytics CRM 2012 2012
Marketing Automation CRM 2014 2014
Marketing Automation CRM 2015 2015
babyTEL PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2012 2012
babyTEL IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Content Delivery Network IaaS 2012 2012

IT Decision Makers and Key Stakeholders at babyTEL

First Name Last Name Title Function Department Email Phone
CEO CXO Finance
Vice President & CFO VP Finance
VP Technology VP IT

Apps Being Evaluated by babyTEL Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from babyTEL IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the babyTEL digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD babyTEL Technographics
babyTEL is a Media organization based in Canada, with around 35 employees and annual revenues of $4.0 million.
babyTEL operates a diverse technology stack with applications such as Microsoft 365, DocuSign eSignature and Oracle NetSuite CRM, covering areas like Collaboration, Digital Signing and CRM.
babyTEL has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, DocuSign and Oracle.
babyTEL recently adopted applications including DocuSign eSignature in 2021, Zendesk Service in 2018 and Microsoft 365 in 2016, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of babyTEL’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates babyTEL’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete babyTEL technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.