Bakers Delight
Level 1, 293 Camberwell Road Camberwell,
Melbourne, 3124, VIC,
Australia
Melbourne, 3124, VIC,
Australia
61 18 0032-5325
Retail
Bakers Delight Technographics
Bakers Delight Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bakers Delight and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5500 Bakers Delight employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bakers Delight has purchased the following applications: ADP Workforce Now for Core HR in 2020, ResNexus Booking for Reservation and Booking Management in 2019, Rocket.chat for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bakers Delight is running and its propensity to invest more and deepen its relationship with ADP , KeyPay , Humanforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bakers Delight revenues, which have grown to $800.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bakers Delight intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bakers Delight Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Workforce Now | Core HR | HCM | n/a | 2020 | 2020 |
In 2020, Bakers Delight implemented ADP Workforce Now as its Core HR platform to centralize employee records and HR operations for a workforce of approximately 5,500 employees. The deployment positions ADP Workforce Now as the primary HRIS and payroll-capable system supporting HR administration, benefits enrollment, and time and attendance workflows. This Bakers Delight implementation of ADP Workforce Now as Core HR supports HR and payroll business functions across the organization.
ADP Workforce Now is surfaced on the Bakers Delight website, indicating public-facing access points for employee self-service or candidate flows such as login or careers links. The implementation includes standard Core HR modules such as employee profile management, payroll processing, and absence management, consistent with Core HR platform capabilities. Governance and detailed rollout specifics are not published, however the visible web presence suggests centralized, web-based administration with employee self-service exposure.
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Payroll | HCM |
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2018 | 2019 |
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Time and Attendance | HCM |
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2019 | 2019 |
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Time and Attendance | HCM |
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2020 | 2020 |
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Workforce Scheduling | HCM |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ResNexus | Legacy | ResNexus Booking | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Bakers Delight implemented ResNexus Booking as its Reservation and Booking Management solution on its corporate website in Australia. The deployment embedded the ResNexus Booking engine into the customer-facing web storefront to centralize online reservation and appointment flows.
The implementation leverages standard Reservation and Booking Management capabilities, including web-embedded booking interfaces, calendar availability management, real-time booking and appointment scheduling, customer contact capture, and reservation record management. Configuration work focused on booking rules by location, time-slot cadence and customer notification templates within the ResNexus Booking application.
Operational coverage targeted customer-facing retail operations, routing online bookings to Bakers Delight stores across Australia and aligning online reservations with in-store pickup and service workflows. The system impacts store operations, customer service, and e-commerce touchpoints by providing a single online booking channel.
Governance changes emphasized centralized booking configuration and standardized operational handoff, with store or franchise managers expected to manage availability and bookings through the ResNexus Booking interface. Ongoing administration and booking policy enforcement are conducted inside ResNexus Booking as part of the website integration.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Bakers Delight deployed Rocket.chat as a Chatbots and Conversational AI implementation on its public website to enable direct customer engagement and real time messaging with consumers. The deployment uses Rocket.chat on the website as the primary web channel for conversational support, positioning Rocket.chat to serve customer service and digital engagement functions for online visitors.
Configuration focused on a web chat widget and real time messaging workflows, reflecting common Chatbots and Conversational AI functional modules such as agent inboxes, session routing, presence and message threading, and basic automation for initial query handling. Rocket.chat was provisioned to surface messages to internal service agents through an agent console and to support scripted responses and conversational handoff patterns typical of chatbot assisted workflows.
Operational scope centers on website delivered interactions and customer service operations, with governance oriented around message moderation, retention and agent workflow configuration. The implementation emphasizes web channel orchestration and conversational management, aligning Bakers Delight Rocket.chat Chatbots and Conversational AI deployment with customer support processes rather than back office systems.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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Digital Asset Management | Content Management |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2022 | 2022 |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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SD-WAN | IaaS |
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2023 | 2023 |
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SD-WAN | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Next Generation Firewall | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Bakers Delight
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Bakers Delight Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bakers Delight Technographics
Bakers Delight is a Retail organization based in Australia,
with around 5500 employees and annual revenues of $800.0 million.
Bakers Delight operates a diverse technology stack with applications such as
ADP Workforce Now, ResNexus Booking and Rocket.chat,
covering areas like Core HR, Reservation and Booking Management and Chatbots and Conversational AI.
Bakers Delight has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ADP, ResNexus and Rocket.chat.
Bakers Delight recently adopted applications including
Smartsheet Brandfolder DAM in 2023, Teads Platform in 2023 and FortiManager in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bakers Delight’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bakers Delight’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bakers Delight technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.