Mumbai, 400013,
India
Balkrishna Industries Technographics
Balkrishna Industries Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Balkrishna Industries and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3472 Balkrishna Industries employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Balkrishna Industries has purchased the following applications: Microsoft 365 for Collaboration in 2022, Hubspot Marketing Automation for Marketing Automation in 2022, Atlassian Jira Service Desk for IT Service Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Balkrishna Industries is running and its propensity to invest more and deepen its relationship with Microsoft , HubSpot , MailUp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Balkrishna Industries revenues, which have grown to $1.16 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Balkrishna Industries intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Balkrishna Industries Tech Stack and Enterprise Applications
Balkrishna Industries Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Balkrishna Industries implemented Microsoft 365 as part of a Collaboration initiative. The company, operating in India with 3472 employees, is using Microsoft 365 on their website and has signaled a cloud-first collaboration posture through visible Microsoft 365 presence on its corporate site.
The Microsoft 365 deployment provides core Collaboration capabilities including cloud email, real-time communication, collaborative document editing and SharePoint-based content management. The deployment leverages Microsoft 365 services such as Exchange Online, SharePoint Online, Teams, OneDrive and Office applications to enable unified document storage, intranet pages and synchronous collaboration workflows aligned with manufacturing and corporate business functions.
Architecture centers on a cloud-hosted Microsoft 365 tenancy surfaced through the corporate website, with operational ownership aligned to IT and corporate communications. Operational scope targets internal communications, document management and cross-site collaboration across manufacturing and corporate functions, and governance emphasis is placed on SharePoint site provisioning, Teams lifecycle policies and user access controls to manage information governance in a Collaboration environment.
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Balkrishna Industries CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Balkrishna Industries implemented Hubspot Marketing Automation on its corporate website to centralize Marketing Automation for digital marketing and lead generation across its India online channels. The deployment placed Hubspot Marketing Automation at the front of the inbound funnel, standardizing web form capture, contact enrichment, and lifecycle stage tagging within the company website environment.
Configuration focused on category-aligned modules including web forms and landing pages, email campaign orchestration, automated nurturing workflows, and contact segmentation for personalized communications. Operational design routed captured leads into unified contact records for segmentation and campaign analytics, and governance centered on marketing team ownership of workflow configuration, campaign content, and web form maintenance via the HubSpot interfaces.
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Balkrishna Industries ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2022 | 2022 |
In 2022 Balkrishna Industries deployed Atlassian Jira Service Desk on its website. The implementation surfaces a public-facing, web-based service portal and represents an IT Service Management deployment designed to capture service requests and incident intake via the corporate site.
Configuration appears aligned with standard IT Service Management functional modules, including request management, ticketing, workflow automation, SLA rules, and a knowledge base, with Atlassian Jira Service Desk orchestrating request queuing and lifecycle tracking. Operational scope is focused on IT support and service operations within Balkrishna Industries, and governance would be expected to center on defined request types, approval flows, and incident escalation procedures managed inside Atlassian Jira Service Desk.
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Balkrishna Industries PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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Balkrishna Industries IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Balkrishna Industries Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Physical Security Outsourcing | Physical Security |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Balkrishna Industries
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Balkrishna Industries Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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