Ballet Makers Europe
95 Whiffler Rd,
Norwich, NR3 2AW,
United Kingdom
Norwich, NR3 2AW,
United Kingdom
44 37 0350 0073
Retail
Ballet Makers Europe Technographics
Ballet Makers Europe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ballet Makers Europe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Ballet Makers Europe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ballet Makers Europe has purchased the following applications: Sage Business Cloud X3 (ex Sage ERP X3) for ERP Financial in 2015, Adobe Commerce (ex Magento) for eCommerce in 2015, dotdigital Engagement Cloud for Customer Engagement in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ballet Makers Europe is running and its propensity to invest more and deepen its relationship with Sage , Amazon Web Services (AWS) , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ballet Makers Europe revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ballet Makers Europe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ballet Makers Europe Tech Stack and Enterprise Applications
Ballet Makers Europe ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Business Cloud X3 (ex Sage ERP X3) | ERP Financial | ERP | n/a | 2015 | 2016 |
In 2015, Ballet Makers Europe implemented Sage Business Cloud X3 (ex Sage ERP X3). The deployment established Sage Business Cloud X3 as the company ERP Financial system for managing client records and centralizing customer master data across the business.
Configuration work focused on financial and customer-centric capabilities common to the ERP Financial category, with emphasis on customer master record management, invoicing and accounts receivable workflows, and core general ledger posting. Configuration was tailored to a small retail operator, aligning chart of accounts and AR processes with retail billing and customer account reconciliation needs for an organization of about 30 employees.
Operational ownership rested with finance and customer service functions within the United Kingdom operations, with role based access controls and data governance applied to client records to maintain a single customer view. The implementation consolidated client data and standardized transactional finance workflows, while governance included staged user provisioning and operational documentation to support ongoing client record maintenance.
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Payment Processing | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Ballet Makers Europe eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, Ballet Makers Europe implemented Adobe Commerce (ex Magento) as their eCommerce platform. The UK retail specialist with about 30 employees uses Magento on their website to operate an online storefront and manage product merchandising and customer accounts for its retail business.
The Adobe Commerce (ex Magento) deployment serves as a single-site eCommerce implementation focused on product catalog management, storefront content management, shopping cart and checkout workflows, promotions and pricing rules, and basic order management and customer service workflows. Operational ownership sits with the retail and operations teams responsible for catalog updates, inventory visibility and order processing, while site administration and merchandising controls are handled through Adobe Commerce administration interfaces. The implementation reflects standard eCommerce functional modules and governance for a small retail organization, with configuration centered on online product presentation, transactional checkout flows and customer account management.
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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Ballet Makers Europe CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| dotdigital | Legacy | dotdigital Engagement Cloud | Customer Engagement | CRM | n/a | 2018 | 2018 |
In 2018, Ballet Makers Europe implemented dotdigital Engagement Cloud as its Customer Engagement platform to instrument on-site interactions and manage email-driven customer communications. The deployment is active on the company website where dotdigital Engagement Cloud captures web form signups and behavioral signals to feed campaign orchestration and contact list management.
Configuration emphasized Customer Engagement capabilities including email marketing automation, contact segmentation, web form tracking, and on-site engagement workflows. Operational control is centralized within a small marketing team at Ballet Makers Europe, responsible for template management, list hygiene, and consent workflows. The implementation uses web-embedded tracking combined with hosted campaign management to unify behavioral data and email outreach, supporting marketing and e-commerce customer engagement activities in the United Kingdom.
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Ballet Makers Europe ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Ballet Makers Europe PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Ballet Makers Europe IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Ballet Makers Europe CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Ballet Makers Europe
| First Name | Last Name | Title | Function | Department | Phone | |
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Operations and Finance Director | Director | Finance | |
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Accounts Assistant | Manager | Sales | |
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Apps Being Evaluated by Ballet Makers Europe Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ballet Makers Europe IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ballet Makers Europe digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Ballet Makers Europe Technographics
Ballet Makers Europe is a Retail organization based in United Kingdom,
with around 30 employees and annual revenues of $5.0 million.
Ballet Makers Europe operates a diverse technology stack with applications such as
Sage Business Cloud X3 (ex Sage ERP X3), Adobe Commerce (ex Magento) and dotdigital Engagement Cloud,
covering areas like ERP Financial, eCommerce and Customer Engagement.
Ballet Makers Europe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Adobe Systems and dotdigital.
Ballet Makers Europe recently adopted applications including
Klarna Payments in 2021, Google Pay in 2021 and Klevu Discovery Suite in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ballet Makers Europe’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ballet Makers Europe’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ballet Makers Europe technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.