Bally's
100 Westminster St,
Providence, 02903, RI,
United States
Providence, 02903, RI,
United States
1 401-475-8474
Leisure and Hospitality
Bally's Technographics
Bally's Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bally's and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10500 Bally's employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bally's has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2023, Clearstar ESR Check for BackGround Screening in 2020, OPTX Marketing AI for Artificial Intelligence Marketing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bally's is running and its propensity to invest more and deepen its relationship with Oracle , Clearstar , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bally's revenues, which have grown to $2.26 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bally's intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bally's Tech Stack and Enterprise Applications
Bally's ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2023 | 2024 |
In 2023, Bally's implemented Oracle Cloud ERP to upgrade its foundational ERP and auxiliary applications. Bally's selected Oracle Fusion Cloud ERP because of the integrated suite and Oracle's reputation for serving the gaming industry. The program targeted corporate finance and financial operations across Bally's casino properties and rapidly growing online sports betting and gaming business lines.
The Oracle Cloud ERP deployment focused on ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, cash management, procurement, fixed assets, and financial close orchestration, configured to support consolidated financial reporting and control. Configuration emphasized core transaction processing, chart of accounts standardization, period close workflows, automated reconciliation patterns, and role based access control to strengthen finance governance and auditability. Oracle Cloud ERP was positioned as the central financial system of record with application level configuration aligned to industry accounting and regulatory needs.
Integrations were scoped with auxiliary applications that support Bally's online sports betting and property operations, with an emphasis on centralizing financial master data and transactional flows in the cloud. Governance and rollout planning prioritized centralized finance process ownership, standardized accounting policies, staged business unit rollout, and program level coordination for cutover and change management. The implementation narrative positions Oracle Cloud ERP as the cornerstone of Bally's enterprise finance architecture for ongoing operational consolidation and financial control.
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Bally's HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Clearstar | Legacy | Clearstar ESR Check | BackGround Screening | HCM | n/a | 2020 | 2020 |
In 2020, Bally's implemented Clearstar ESR Check as its BackGround Screening application. The Clearstar ESR Check deployment was scoped to support HR screening and compliance activities for Bally's properties, explicitly including Tropicana Las Vegas and Bally's Lake Tahoe, and was positioned to support onboarding and termination workflows across those sites.
Clearstar ESR Check was configured to drive candidate screening workflows, including ordering and tracking background checks, recording adjudication decisions, and generating screening reports for HR review. The implementation emphasized operational case management and report generation within the Clearstar ESR Check application, enabling HR staff to produce recurring compliance outputs and to manage screening lifecycle states from initiation through disposition.
Operationally, Clearstar ESR Check is used in coordination with Bally's broader onboarding, benefits and payroll activities, supporting tasks such as badge creation, benefits processing via Unum, UKG account resets, separation form preparation, and pay card registration for terminated employees. The application also supports liaison activity for third party vendors who require specific licenses while working onsite, aligning screening results with vendor access and licensing checks.
Governance and process changes associated with the Clearstar ESR Check deployment include documented weekly audits and a regular reporting cadence. HR staff generate weekly Licenses Reports, daily Training Reports, monthly Gaming Reports and union reports that enumerate hires, terminations, leaves, transfers and promotions, and they use Clearstar ESR Check screening outputs to produce Gaming Headers and to trigger termination workflows when appropriate.
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Bally's AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OPTX | Legacy | OPTX Marketing AI | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, Bally's appointed OPTX as its enterprise AI partner and contracted to deploy OPTX Marketing AI, an Artificial Intelligence Marketing application, across its U.S. properties. The multi-year agreement positions OPTX to implement slots and table-games analytics, slot-dispatch and player development integrations intended to improve guest experience and operational decision-making.
The OPTX Marketing AI deployment centers on analytics for slot and table games, integration of slot-dispatch workflows, and player development integrations, with marketing AI capabilities likely incorporated through audience segmentation, personalization and campaign orchestration which are typical functions of Artificial Intelligence Marketing solutions. Configuration and implementation narratives in the announcement emphasize analytics and orchestration layers, suggesting centralized dashboards and model-driven workflows to support both operations and marketing functions.
Operational scope specified in the announcement covers Bally's U.S. properties, aligning casino operations, slot operations and player development teams under a phased enterprise governance model reflected by the multi-year engagement. The announcement did not disclose specific KPIs, outcomes, costs or rollout timelines, so reported impacts remain structural and focused on integrating gaming analytics, dispatch and player development with marketing AI capabilities.
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Bally's Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Bally's Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2023 | 2023 |
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Digital Signing | Content Management |
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2022 | 2022 |
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Bally's CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Loyalty | CRM |
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2025 | 2025 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Bally's TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2023 | 2023 |
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Bally's IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Bally's CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Bally's
| First Name | Last Name | Title | Function | Department | Phone | |
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EVP People | VP | HR | |
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Vice President of Talent, Learning, and Development | VP | HR | |
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Senior Vice President Human Resources | VP | HR | |
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Talent Acquisition Manager | Manager | HR | |
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SVP, General Counsel - North America | VP | Legal | |
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Director of Corporate FP&A | Director | Finance | |
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Director Of Corporate Accounting, Consolidations & Intercompany | Director | Finance | |
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Executive Director Shared Services Accounting | Director | Finance | |
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Accounting Manager | Manager | Finance | |
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Procurement Analysis & Diversity Spend Manager | Manager | Procurement | |
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Director of IT Business Applications at Bally’s Corporation | Director | IT | |
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VP Global Procurement | VP | Procurement | |
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Apps Being Evaluated by Bally's Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bally's IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bally's digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Bally's Technographics
Bally's is a Leisure and Hospitality organization based in United States,
with around 10500 employees and annual revenues of $2.26 billion.
Bally's operates a diverse technology stack with applications such as
Oracle Cloud ERP, Clearstar ESR Check and OPTX Marketing AI,
covering areas like ERP Financial, BackGround Screening and Artificial Intelligence Marketing.
Bally's has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Clearstar and OPTX.
Bally's recently adopted applications including
Agilysys Gift Card in 2025, OPTX Marketing AI in 2024 and Oracle Cloud ERP in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bally's’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bally's’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bally's technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.