New York, 10022, NY,
United States
Bankrate, Inc Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bankrate, Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Bankrate, Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bankrate, Inc has purchased the following applications: FIS GETPAID for AR Automation in 2007, Tableau for Analytics and BI in 2020, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bankrate, Inc is running and its propensity to invest more and deepen its relationship with FIS Global , Oracle , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bankrate, Inc revenues, which have grown to $432.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bankrate, Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FIS Global | Legacy | FIS GETPAID | AR Automation | ERP Financial Management | n/a | 2007 | 2007 |
In 2007 Bankrate, Inc implemented FIS GETPAID as its AR Automation solution. The deployment consolidated accounts receivable, credit review, collections and cash application workflows across corporate and subsidiary operations and was positioned to standardize credit controls and reporting.
FIS GETPAID was configured to support credit review workflows, collections case management, cash application reconciliation, and monthly allowance for doubtful accounts reporting. The accounts receivable team operated the system to manage accounts ranging from $1,000 monthly print contracts to $10 million monthly lead generation units, while a centralized credit policy and streamlined procedures were codified to drive consistent decisioning.
The implementation included mapping receivable portfolios from acquired business units into FIS GETPAID and adding each unit to existing Dun and Bradstreet and Experian contracts to leverage built analytics for credit underwriting. The AR Automation instance was extended to subsidiary locations through coordination with their IT teams, and the author functioned as a member of the acquisitions team through five acquisitions, increasing managed receivables from $120 million to $600 million over a three year span.
Governance was formalized with a new Credit Policy, SOX aligned procedures, and a monthly Allowance for Doubtful Accounts and Bad Debt Reserve reporting cadence reviewed with auditors prior to quarterly filings. Operational outcomes recorded during the rollout included a reduction in days sales outstanding from 72 to 40 days in the first eight months and a decrease in bad debt from $1.2 million to $200,000 in the first year, reflecting tightened credit controls and collection processes.
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ERP Financial | ERP Financial Management |
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2017 | 2017 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020, Bankrate, Inc implemented Tableau to centralize analysis of revenue, sales conversion, and yield as part of its Analytics and BI strategy for sales and partnership operations. The deployment focused on enabling sales leaders, strategic partnerships, and senior leadership to consume standardized visualizations for business health and to drive real-time decisions from large volumes of performance data.
The implementation concentrated on a suite of Tableau workbooks and dashboards that codified operational and financial models used by the sales organization. Core capabilities included revenue and conversion dashboards, yield analysis visualizations, parameter-driven what if scenarios to model compensation outcomes, and scorecards used to prioritize partnership initiatives. Development emphasized repeatable workbook templates and calculated fields to support sustainable compensation model development and operational reporting.
Integrations were implemented with BI-relevant sources indicated by hiring requirements, specifically SQL-based databases and SSAS style multidimensional data sources, while outputs were routinely exported into Excel and PowerPoint for executive presentation and stakeholder review. Tableau served as the front end for cross-functional collaboration between sales management, engineering, data teams, and business stakeholders, providing a single pane for synthesizing recommendations and communicating key changes.
Governance centered on workflow ownership by the analytics team that liaised between sales and strategic partnerships, with formal handoffs to sales leadership for decisioning and to engineering and data for source changes. Emphasis was placed on measurable, repeatable data pipelines and governed dashboard release processes to manage competing deadlines, maintain version control, and ensure dashboards supported ongoing compensation modeling and prioritization of partnership initiatives.
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Data Warehouse | Analytics and BI |
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2018 | 2018 |
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Data Warehouse | Analytics and BI |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Bankrate, Inc deployed Adobe Connect on its website. Bankrate, Inc uses Adobe Connect within the Audio Video and Web Conferencing category to provide web-based meetings and live events that support customer engagement and internal collaboration.
The Adobe Connect deployment on Bankrate's public web properties was configured to leverage core Audio Video and Web Conferencing capabilities, including virtual meeting rooms, webinar scheduling, attendee management, screen sharing and session recording, reflecting typical functional modules of the category. Operational implementation emphasized embedded web delivery and centralized session administration, with governance focused on access controls, event scheduling workflows and permissions management to align the application with marketing, product demonstration and consumer education business functions.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2012 | 2012 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2006 | 2006 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2016 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2008 | 2008 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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