Brisbane, 4006, QLD,
Australia
Bar Gusto Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bar Gusto and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Bar Gusto employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bar Gusto has purchased the following applications: PayPal Braintree for Payment Processing in 2023, Mews Property Management for Hotel Property Management in 2023, Myma Digital Multi-Channel Chatbot for Chatbots and Conversational AI in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bar Gusto is running and its propensity to invest more and deepen its relationship with PayPal , Stripe , Windcave or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bar Gusto revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bar Gusto intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2025 | 2025 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mews Systems | Legacy | Mews Property Management | Hotel Property Management | ERP Services and Operations | n/a | 2023 | 2023 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Myma Digital | Legacy | Myma Digital Multi-Channel Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025, Bar Gusto implemented Myma Digital Multi-Channel Chatbot on its website. The Myma Digital Multi-Channel Chatbot, classified under Chatbots and Conversational AI, is deployed as a site-embedded conversational widget to handle guest engagement, booking inquiries, menu questions and opening hours requests. The deployment approach is lightweight and proportionate to a 30-employee hospitality operator, leveraging conversational flows and intent routing to automate front-line customer interactions.
Functional configuration centers on conversational flow design, FAQ automation, intent classification and human handoff for complex requests, with operational content and response rules maintained by Bar Gusto operations staff. Integrations are limited to the website touchpoint as implemented, with operational coverage focused on front-of-house and online guest experience rather than back-office financial systems. Governance emphasized scripted response templates and a phased operational rollout overseen by operations, keeping the implementation scope targeted on customer-facing service automation.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement, Customer Loyalty | CRM |
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2025 | 2025 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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