AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Barato Máquinas Tech Stack and Enterprise Applications

Barato Máquinas Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoho Corp. Legacy Zoho Mail Collaboration Collaboration n/a 2019 2019
In 2019, Barato Máquinas implemented Zoho Mail as its corporate email platform. Zoho Mail is used as a Collaboration application and is surfaced on the company website to capture customer inquiries and present official domain email addresses. The deployment centers on hosted domain mailboxes and webmail access, with standard email protocols such as IMAP and SMTP used for client and server connectivity. Configuration includes mailbox provisioning, aliases and distribution groups to route inbound messages into functional inboxes, and DNS records for authenticated mail delivery. The implementation leverages Zoho Mail webmail links on the public site to channel customer communications directly into company mailboxes. Operational coverage spans customer service, sales and back-office functions in Brazil, aligning inbox routing with departmental workflows. Governance focuses on domain-level administration, user provisioning workflows and baseline security controls including password policies and protocol restrictions. Administration and mailbox lifecycle management are conducted internally by Barato Máquinas IT and operations staff.
Barato Máquinas eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Linx Legacy Linx Commerce eCommerce eCommerce n/a 2017 2017
In 2017, Barato Máquinas implemented Linx Commerce to consolidate and operate its online retail presence in Brazil, establishing Linx Commerce as the primary eCommerce platform for the company. The engagement explicitly covered migration and management of multiple e-commerce platforms, including WooCommerce, Integrated Store and Linx Commerce, and placed Linx Commerce at the center of catalog, storefront and order workflows. Configuration work focused on catalog management, product information management, merchandising controls, storefront templating and order management modules within Linx Commerce. Payment and checkout orchestration and inventory synchronization capabilities were provisioned consistent with eCommerce category best practices, and centralized administration was established for SKUs, promotions, pricing and content workflows to support retail merchandising across channels. Operational scope encompassed the retailer’s e-commerce, operations and customer service teams in Brazil, with governance layered around SKU ownership, content approval workflows and order routing policies. The rollout proceeded with phased migration of storefronts to consolidate platform management under Linx Commerce while maintaining interoperability with existing WooCommerce and Integrated Store instances during cutover and ongoing management.
Barato Máquinas CRM
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Previous System
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Category
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Zendesk Legacy Zendesk Service Customer Support CRM n/a 2019 2019
In 2019, Barato Máquinas implemented Zendesk Service as its Customer Support application embedded on its website. The deployment uses a cloud-hosted Zendesk Service instance accessed through an on-site support interface to capture customer inquiries and create tracked support tickets for the customer service team. Configuration emphasized ticketing workflows, customer messaging and knowledge base access consistent with Customer Support best practices, with agent queues and triage routing defined for online sales inquiries. The architecture places Zendesk Service as a SaaS endpoint connected to the site front-end, and governance focused on ticket lifecycle management, response workflows and agent role configuration.
Barato Máquinas ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2014 2014
Barato Máquinas IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2020 2020
Barato Máquinas CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2020 2020

IT Decision Makers and Key Stakeholders at Barato Máquinas

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Barato Máquinas Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Barato Máquinas IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Barato Máquinas digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Barato Máquinas Technographics
Barato Máquinas is a Retail organization based in Brazil, with around 80 employees and annual revenues of $10.0 million.
Barato Máquinas operates a diverse technology stack with applications such as Zoho Mail, Linx Commerce and Zendesk Service, covering areas like Collaboration, eCommerce and Customer Support.
Barato Máquinas has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zoho Corp., Linx and Zendesk.
Barato Máquinas recently adopted applications including Amazon EC2 in 2020, Amazon CloudFront in 2020 and Google Identity Platform in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Barato Máquinas’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Barato Máquinas’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Barato Máquinas technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.