Barceló Hotel Group
Carrer de Josep Rover Motta, 28,
Palma, 7006,
Spain
Palma, 7006,
Spain
34 902 10 10 01
Leisure and Hospitality
Barceló Hotel Group Technographics
Barceló Hotel Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Barceló Hotel Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 24000 Barceló Hotel Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Barceló Hotel Group has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2015, Abas ERP for Manufacturing ERP in 2015, Oracle CRM On Demand for CRM in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Barceló Hotel Group is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , abas Business Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Barceló Hotel Group revenues, which have grown to $2.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Barceló Hotel Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Barceló Hotel Group Tech Stack and Enterprise Applications
Barceló Hotel Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Barceló Hotel Group implemented SAP ERP ECC 6.0 as its ERP Financial system. The deployment ran concurrently with a FINHOTEL property management system implementation, establishing a program addressing hotel finance and property operations.
The SAP ERP ECC 6.0 deployment concentrated on core financial modules including General Ledger, Accounts Payable, Accounts Receivable, Asset Accounting, and Controlling, with configuration to support financial close orchestration and statutory reporting workflows. SAP ERP ECC 6.0 was configured to centralize financial master data and harmonize the chart of accounts, applying period close controls and accounting validation rules aligned with ERP Financial best practices.
The program restructured business functions across finance, accounting, and procurement by introducing formal governance for financial master data and month end close procedures. Rollout sequencing and regional scope were not specified, however the co-deployment with FINHOTEL indicates coordinated process handoffs between property management operations and central finance teams.
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ERP Financial | ERP |
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2015 | 2015 |
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Barceló Hotel Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| abas Business Software | Legacy | Abas ERP | Manufacturing ERP | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Barceló Hotel Group implemented Abas ERP as its Enterprise Resource Planning application to support training logistics and area operations. The Abas ERP deployment focused on operationalizing an LMS Manager for the analysis and presentation of training tracking results, and on managing the logistics of training activities, projects, and conventions. Abas ERP was used for the daily operations of the area, providing transactional control and a single system of record for training related workflows.
Configuration and functional scope emphasized training operations, learning administration, event logistics, and project scheduling, with ERP modules configured to capture training attendance, scheduling, and logistical task status. The implementation established data flows between LMS Manager and Abas ERP to synchronize tracking data and to surface analysis for presentation workflows, while the ERP handled operational transactions for the area. Governance adjustments standardized tracking and reporting workflows and consolidated operational processes within the Enterprise Resource Planning environment to support consistent presentation of training results.
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Barceló Hotel Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle CRM On Demand | CRM | CRM | n/a | 2016 | 2016 |
In 2016 Barceló Hotel Group implemented Oracle CRM On Demand as its CRM platform to centralize guest profiles and unify customer engagement across corporate sales, marketing, and guest services. Oracle CRM On Demand was positioned to provide a single customer record and activity timeline to support sales and service workflows in the hospitality context.
Configuration focused on standard CRM capabilities common to the hotel sector, including contact and account management, opportunity and pipeline management for group and corporate sales, service case management for guest incidents and follow up, campaign and loyalty management for marketing programs, and workflow automation for lead routing and service escalation. Reporting and role based dashboards were configured to align sales and service KPIs with operational teams.
The implementation included integration points with transactional and operational systems rather than specific vendors, linking Oracle CRM On Demand to reservation and property management data feeds, email and marketing data sources, and contact center interaction records to create a unified customer view. Operational coverage targeted corporate sales, marketing, reservations, and guest services functions to support both pre arrival and post stay engagement workflows.
Governance work centered on establishing a centralized customer master data model, role based access controls, and standardized service workflows and SLA definitions to manage cross functional handoffs. Deployment and change management emphasized configuration governance and end user role training to embed CRM driven processes into sales and guest service operations.
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CRM | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Barceló Hotel Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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Barceló Hotel Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Barceló Hotel Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Barceló Hotel Group
| First Name | Last Name | Title | Function | Department | Phone | |
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HR Director | Director | HR | |
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HR Business Partner | Manager | HR | |
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HR Director | Director | HR | |
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Apps Being Evaluated by Barceló Hotel Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Barceló Hotel Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Barceló Hotel Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Barceló Hotel Group Technographics
Barceló Hotel Group is a Leisure and Hospitality organization based in Spain,
with around 24000 employees and annual revenues of $2.50 billion.
Barceló Hotel Group operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Abas ERP and Oracle CRM On Demand,
covering areas like ERP Financial, Manufacturing ERP and CRM.
Barceló Hotel Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, abas Business Software and Oracle.
Barceló Hotel Group recently adopted applications including
Microsoft Azure Cloud Services in 2021, Akamai CDN in 2021 and Microsoft 365 in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Barceló Hotel Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Barceló Hotel Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Barceló Hotel Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.