Barco Products
24 N. Washington Ave.,
Batavia, 60510, IL,
United States
Batavia, 60510, IL,
United States
1 800-338-2697
Life Sciences
Barco Products Technographics
Barco Products Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Barco Products and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Barco Products employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Barco Products has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2023, Olark Live Chat for Chatbots and Conversational AI in 2019, Adobe Commerce (ex Magento) for eCommerce in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Barco Products is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Olark , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Barco Products revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Barco Products intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Barco Products Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 Barco Products implemented FreeWheel Demandsuite as its Agency Management solution on its public website. The small life sciences company deployed FreeWheel Demandsuite to manage web advertising inventory and centralize demand orchestration within its digital presence.
FreeWheel Demandsuite was configured to support campaign configuration, demand prioritization, ad decisioning and reporting capabilities aligned to Agency Management workflows, with the implementation focused on website level tag deployment and inventory control. Operational ownership is concentrated in digital marketing and revenue functions, which handle campaign trafficking, creative placement and reporting through the FreeWheel Demandsuite interface, and the setup coordinates multiple demand sources and audience targeting inside the website environment.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2021 |
In 2019, Barco Products implemented Olark Live Chat on its public website. The deployment positioned Olark Live Chat within the Chatbots and Conversational AI layer to provide live, real time web based customer interactions, and it was delivered as a client side widget embedded in site pages connecting agents to visitors through Olark's cloud hosted service.
Functional capabilities implemented included the web chat widget, agent console for live messaging, visitor presence indicators, canned responses, and chat transcripts, reflecting standard Chatbots and Conversational AI workflows. Operational scope focused on customer support and online sales inquiries for Barco Products, with configuration and routing sized for a 40 employee company and managed from internal support desks, while governance centered on lightweight administration within the website content management process and deployment via a JavaScript snippet with iterative tuning of messaging scripts.
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2016 | 2020 |
In 2016, Barco Products implemented Adobe Commerce (ex Magento) as their eCommerce platform. Adobe Commerce (ex Magento) was provisioned to power the company website storefront, centralizing online product presentation and transaction capture for Barco Products in the United States.
The Adobe Commerce deployment implements standard eCommerce functional modules, including storefront catalog and SKU management, product pricing and promotions, shopping cart and checkout, order capture and administrative back office controls, and content management for web product pages. Operational ownership is aligned with commerce, sales and marketing functions, with site-level catalog and pricing governance handled by internal teams to support online order workflows and product lifecycle updates.
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2018 | 2017 |
|
|
|
|
|
Product Review Management | eCommerce |
|
2016 | 2015 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Call Tracking and Recording | CRM |
|
2019 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2023 | 2023 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2017 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2018 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2015 | 2020 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2015 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2021 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
|
2021 | 2019 |
|
IT Decision Makers and Key Stakeholders at Barco Products
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Barco Products Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Barco Products IT executives and key decision makers. This section highlights Barco Products's latest recorded technology evaluations, including Oracle CPQ Cloud (ex BigMachines) for Configure Price Quote (CPQ) on 2024-09-17 and Oracle Netsuite CPQ for Configure Price Quote (CPQ) on 2024-09-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Barco Products digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Barco Products Technographics
Barco Products is a Life Sciences organization based in United States,
with around 40 employees and annual revenues of $5.0 million.
Barco Products operates a diverse technology stack with applications such as
FreeWheel Demandsuite, Olark Live Chat and Adobe Commerce (ex Magento),
covering areas like Agency Management, Chatbots and Conversational AI and eCommerce.
Barco Products has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Olark and Adobe Systems.
Barco Products recently adopted applications including
FreeWheel Demandsuite in 2023, Magnite (ex Rubicon Project) in 2023 and NextRoll Cookie Consent Banner in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Barco Products’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Barco Products’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Barco Products technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.