AI Buyer Insights:

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

Bath & Body Works
Location
3 Limited Pkwy,
Columbus, 43230, OH,
United States
Website
https://www.bbwinc.com/
Phone
1 614-415-7000
Artw industry
Retail
Employee
Revenue

Bath & Body Works Technographics

Bath & Body Works Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Bath & Body Works and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 57200 Bath & Body Works employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Bath & Body Works has purchased the following applications: Adobe Experience Cloud for Customer Experience in 2021, New Relic APM for Application Performance Management in 2021, OneTrust Cookie Consent for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Bath & Body Works is running and its propensity to invest more and deepen its relationship with Adobe Systems , New Relic , OneTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Bath & Body Works revenues, which have grown to $7.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bath & Body Works intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

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Bath & Body Works Tech Stack and Enterprise Applications

Bath & Body Works CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Experience Cloud Customer Experience CRM n/a 2021 2021
In 2021 Bath & Body Works deployed Adobe Experience Cloud. The Adobe Experience Cloud implementation focused on Customer Experience for the Bath & Body Works website and centralized digital content and experience delivery. The deployment included configuration of content management and digital asset organization, personalization and experience targeting capabilities, and analytics instrumentation and tag management to support merchandising and campaign execution. These functional capabilities were applied to web pages, product detail and promotional flows to deliver consistent, measurable experiences. Operational scope is the corporate web channel, with business functions impacted including digital marketing, e-commerce, merchandising and web operations. Integrations with other back end systems were not specified in source notes, therefore governance emphasis centered on centralized editorial workflows, quality gates and analytics reporting to align marketing operations and content governance. Bath & Body Works is using Adobe Experience Cloud on their website to manage digital assets, orchestrate personalized experiences and gather site measurement for ongoing optimization.
Data Management Platform CRM 2022 2022
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2021 2021
Tag Management CRM 2021 2021
Bath & Body Works ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
New Relic Legacy New Relic APM Application Performance Management ITSM n/a 2021 2021
In 2021 Bath & Body Works deployed New Relic APM on their website to provide application-level visibility for its e-commerce environment. New Relic APM is used for Application Performance Management to instrument server-side transactions and browser interactions, capture transaction traces and error analytics, and consolidate performance metrics into centralized dashboards. The implementation concentrates on website monitoring across customer-facing pages and backend web services, supporting digital commerce, site reliability, and operations functions. New Relic APM data feeds performance dashboards and alerting workflows that inform incident triage, root cause analysis, and ongoing application and infrastructure tuning.
Bath & Body Works TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
OneTrust Legacy OneTrust Cookie Consent Governance, Risk and Compliance TRM n/a 2021 2021
In 2021, Bath & Body Works implemented OneTrust Cookie Consent. OneTrust Cookie Consent was deployed on Bath & Body Works consumer websites to provide centralized cookie consent management under the Governance, Risk and Compliance category. The deployment focused on web-based consent capture, preference persistence across sessions, and centralized consent records to support privacy governance. Configuration emphasized consent banners, a user preference center, automated cookie scanning and categorization, and consent logging to support policy enforcement and auditability. Integrations are limited to the customer-facing website, where tag firing controls and consent-based blocking were applied to manage marketing and tracking scripts. Operational ownership sits with digital and privacy stakeholders who use OneTrust Cookie Consent to govern consent lifecycles, maintain preference management workflows, and document consent artifacts for compliance.
Governance, Risk and Compliance TRM 2021 2021
Treasury Management TRM 2019 2019
Bath & Body Works IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2021 2021
Bath & Body Works Internet of Things
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IoT Platform Internet of Things 2021 2021

IT Decision Makers and Key Stakeholders at Bath & Body Works

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Bath & Body Works Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bath & Body Works IT executives and key decision makers. This section highlights Bath & Body Works's latest recorded technology evaluations, including Kyndryl IT Modernization for Professional Services on 2026-02-26 and Salesforce Marketing Cloud for Marketing Automation on 2025-03-26. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bath & Body Works digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Bath & Body Works Technographics
Bath & Body Works is a Retail organization based in United States, with around 57200 employees and annual revenues of $7.40 billion.
Bath & Body Works operates a diverse technology stack with applications such as Adobe Experience Cloud, New Relic APM and OneTrust Cookie Consent, covering areas like Customer Experience, Application Performance Management and Governance, Risk and Compliance.
Bath & Body Works has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Adobe Systems, New Relic and OneTrust.
Bath & Body Works recently adopted applications including Adobe Audience Manager in 2022, Adobe Experience Cloud in 2021 and Adobe Analytics Cloud in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bath & Body Works’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Bath & Body Works’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bath & Body Works technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.