Batt Cables
Batt Cables Technographics
Batt Cables Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Batt Cables and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 299 Batt Cables employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Batt Cables has purchased the following applications: Microsoft 365 for Collaboration in 2021, Oracle Netsuite Bronto Marketing Platform for Marketing Automation in 2018, DigitalOcean Droplets for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Batt Cables is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , DigitalOcean or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Batt Cables revenues, which have grown to $225.8 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Batt Cables intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Batt Cables Tech Stack and Enterprise Applications
Batt Cables Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Batt Cables deployed Microsoft 365 as its primary Collaboration platform. The implementation is positioned for the 299 employee United Kingdom distributor and is observable through the company website, indicating public facing integration points tied to the Microsoft 365 tenant. Microsoft 365 is being used to unify core communication and content workflows across the organization.
The deployment centers on Microsoft 365 core capabilities consistent with the Collaboration category, including Exchange Online for corporate email, Microsoft Teams for chat and meetings, SharePoint Online for intranet and document libraries, and OneDrive for personal file storage. Configuration likely includes tenant level administration through the Microsoft 365 admin center and identity management with Azure Active Directory to provision users and control access. These modules support standard collaboration workflows such as team chat, scheduled meetings, shared document coauthoring, and centralized content publishing.
Operational coverage spans corporate business functions including sales, operations, and finance in the United Kingdom, with Microsoft 365 used to deliver communications, document management, and employee productivity tooling. Governance practices appear to be applied at the tenant level with role based access and information protection controls aligned to Collaboration platform expectations. Batt Cables Microsoft 365 Collaboration deployment reflects an enterprise oriented SaaS tenancy model with centralized administration and integrated content and communication services.
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Batt Cables CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite Bronto Marketing Platform | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Batt Cables deployed Oracle Netsuite Bronto Marketing Platform as its Marketing Automation solution on its public website. Oracle Netsuite Bronto Marketing Platform is configured to handle lifecycle email campaign orchestration, customer segmentation, triggered on-site messaging, and automated campaign scheduling to support e-commerce and distributor customer engagement.
The deployment operates as a cloud-hosted marketing automation layer tied to the batt.co.uk site, managed by marketing and e-commerce teams to centralize campaign creation, audience segmentation, and delivery workflows. Governance and operational control emphasize marketing operations ownership, documented campaign approval workflows, and content versioning to coordinate communications across customer touchpoints.
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Batt Cables IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DigitalOcean | Legacy | DigitalOcean Droplets | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Batt Cables deployed DigitalOcean Droplets to host their public website, establishing DigitalOcean Droplets as the primary compute layer within its Application Hosting and Computing Services footprint. The implementation centers on Droplet virtual machines running web server processes and application runtimes, using block storage and cloud networking capabilities common to Application Hosting and Computing Services to persist site content and expose HTTP services to the public internet. DigitalOcean Droplets is referenced as the hosting platform in site source material and serves as the provisioning target for web application deployments.
Operational responsibility for the Droplets environment is held by Batt Cables IT and ecommerce teams, who manage instance provisioning, access control, and routine maintenance of the compute instances while marketing manages content workflows on the site. The deployment architecture is a compute tier of Droplets fronting the customer site, integrated with DNS and content deployment pipelines to route traffic and update assets. Governance emphasizes instance lifecycle controls, access management and backup snapshot practices aligned with standard cloud hosting operations for Application Hosting and Computing Services.
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Batt Cables CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Batt Cables
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Batt Cables Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Batt Cables IT executives and key decision makers. This section highlights Batt Cables's latest recorded technology evaluations, including Oracle NetSuite CRM for CRM on 2025-02-18. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Batt Cables digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-02-18 | Batt Cables | Evaluated | Oracle | Oracle NetSuite CRM | CRM | CRM |
FAQ - APPS RUN THE WORLD Batt Cables Technographics
Batt Cables is a Distribution organization based in United Kingdom,
with around 299 employees and annual revenues of $225.8 million.
Batt Cables operates a diverse technology stack with applications such as
Microsoft 365, Oracle Netsuite Bronto Marketing Platform and DigitalOcean Droplets,
covering areas like Collaboration, Marketing Automation and Application Hosting and Computing Services.
Batt Cables has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Oracle and DigitalOcean.
Batt Cables recently adopted applications including
Microsoft 365 in 2021, Barracuda Email Security Gateway in 2021 and DigitalOcean Droplets in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Batt Cables’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Batt Cables’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Batt Cables technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.