Bauer Media Group
Bauer Media Group Technographics
Bauer Media Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bauer Media Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12000 Bauer Media Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bauer Media Group has purchased the following applications: SAP ERP ECC 6.0 - Financial Accounting (FI) for ERP Financial in 2015, TribePad ATS for Applicant Tracking System in 2016, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bauer Media Group is running and its propensity to invest more and deepen its relationship with SAP , TribePad , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bauer Media Group revenues, which have grown to $2.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bauer Media Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bauer Media Group Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 - Financial Accounting (FI) | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Bauer Media Group implemented SAP ERP ECC 6.0 - Financial Accounting (FI). The deployment is categorized as ERP Financial and targeted corporate finance and accounting functions within Bauer Media Group Germany, establishing a centralized financial ledger and standardized chart of accounts across business units. The SAP ERP ECC 6.0 - Financial Accounting (FI) implementation concentrated on core FI capabilities, including general ledger, accounts payable, accounts receivable, asset accounting, and month end close controls, with configuration work covering company code setup, fiscal year variant, posting periods, tax determination, and validation rules to enforce posting controls. Operational ownership and governance were assigned to the IT team leader SAP FI/CO/HCM, and the FI configuration was aligned with SAP Controlling and SAP HCM to enable controlling allocations and payroll-related accounting flows. Integrations between SAP ERP ECC 6.0 - Financial Accounting (FI), SAP CO, and SAP HCM supported accounting entries from cost accounting and payroll, while rollout activities emphasized process standardization, role based authorization, and centralized finance and payroll workflow orchestration within the Germany finance organization.
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TribePad | Legacy | TribePad ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Bauer Media Group implemented TribePad ATS as an Applicant Tracking System to support Talent Acquisition and recruiting workflows on its public careers site. Bauer Media Group TribePad ATS Applicant Tracking System supports candidate capture, vacancy publishing to the company website, and application routing for hiring managers and HR teams across corporate recruiting operations.
The TribePad ATS deployment focused on web‑facing job posting, online application intake, candidate profile management, configurable application stages, and recruiter workflows typical of an Applicant Tracking System. Configuration centered on vacancy publishing and centralized candidate queues, with governance set to route applications through staged review and interview scheduling processes managed by Talent Acquisition and HR stakeholders, all integrated into the careers site experience via embedded job pages and application forms.
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Core HR | HCM |
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2015 | 2015 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Bauer Media Group implemented Microsoft 365. The 12,000 employee media company deployed Microsoft 365 as its primary Collaboration platform referenced on the corporate website, positioning the application to support editorial, marketing, and corporate communication workflows.
The Microsoft 365 rollout centered on cloud-hosted Office applications and collaboration services, including Exchange Online for email, SharePoint Online for intranet and document management, OneDrive for user storage, and Microsoft Teams for real-time collaboration, with Azure Active Directory providing identity and access controls. Configuration work emphasized tenant-level policy, site and mailbox provisioning, and document permission models to align with publishing and editorial content lifecycles.
Public-facing signals show Microsoft 365 assets surfaced on Bauer Media Group web properties, indicating the platform is integrated into web-facing collaboration and content support processes for web teams and marketing operations. Operational coverage is described across editorial, marketing, advertising operations, and shared corporate functions, with centralized IT administration coordinating provisioning and platform governance.
Governance and workflow changes focused on tenant governance, role-based access for editorial and production teams, and centralized administration for compliance and information lifecycle controls. Microsoft 365 is referenced as the Collaboration application for Bauer Media Group, linking the application to core business functions in content production and corporate communication.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bauer Media Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Bauer Media Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bauer Media Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bauer Media Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bauer Media Group Technographics
Bauer Media Group is a Media organization based in Germany,
with around 12000 employees and annual revenues of $2.40 billion.
Bauer Media Group operates a diverse technology stack with applications such as
SAP ERP ECC 6.0 - Financial Accounting (FI), TribePad ATS and Microsoft 365,
covering areas like ERP Financial, Applicant Tracking System and Collaboration.
Bauer Media Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, TribePad and Microsoft.
Bauer Media Group recently adopted applications including
LoginRadius Authentication in 2023, Okta Identity Cloud in 2021 and Redsift OnDMARC in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bauer Media Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bauer Media Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bauer Media Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.