Vernon, 90058, CA,
United States
BCBG Max Azria Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BCBG Max Azria Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 BCBG Max Azria Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BCBG Max Azria Group has purchased the following applications: SABRE Red 360 for Reservation and Booking Management in 2005 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BCBG Max Azria Group is running and its propensity to invest more and deepen its relationship with SABRE , American Express Global Business Travel or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BCBG Max Azria Group revenues, which have grown to $20.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BCBG Max Azria Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | SABRE Red 360 | Reservation and Booking Management | ERP Services and Operations | n/a | 2005 | 2005 |
In 2005, BCBG Max Azria Group implemented SABRE Red 360 for Reservation and Booking Management to centralize corporate travel booking and event accommodation logistics. SABRE Red 360 was provisioned to support corporate travel and itinerary creation for employees and management, operating alongside Axiom, the American Express Business Travel booking portal used by the travel team.
The deployment focused on day to day reservation workflows, including creation and management of passenger name records, hotel booking and verification of multiple room blocks for seasonal markets, and processing of corporate travel requests. The travel team handled approximately 75 to 100 travel requests daily from all employee levels and management, with an individual contributor managing roughly 30 percent of that volume, indicating a centralized operations model for booking intake, validation, and confirmation.
Operational coverage included corporate travel and event logistics across the organization, with governance tasks centered on room block verification and coordination for attending employees. Configuration emphasized booking workflow orchestration, corporate policy enforcement within reservation workflows, and parallel use of SABRE Red 360 and the Axiom portal for agency and corporate bookings, aligning system capabilities with travel procurement and employee travel approval processes.
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Travel Management | ERP Services and Operations |
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2005 | 2005 |
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