AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

List of SABRE Red 360 Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Atlas Travel Leisure and Hospitality 168 $39M United States SABRE SABRE Red 360 Reservation and Booking Management 2019 n/a In 2019, Atlas Travel implemented SABRE Red 360 for Reservation and Booking Management to support its Global Travel Management practice for a diversified portfolio of corporate travel accounts. The deployment centralizes reservation workflows and itinerary management across the agency's booking operations, enabling PNR creation, fare shopping and ticketing inside the SABRE Red 360 agent desktop. SABRE Red 360 serves as the primary operational system for booking fulfillment and reservation lifecycle management used by client-facing agents and account managers. Automation and operational consistency are delivered through Sabre Scripts, with Atlas Travel using scripting to standardize transactional flows inside SABRE Red 360, while Outlook is used for client communications and Word and Excel are used for documentation and account-level spreadsheets, reflecting that Sabre Scripts, Outlook, Word and Excel are all utilized for day to day operations. Governance is organized around script libraries, desktop configuration standards and agent workflow training to enforce corporate travel policies and streamline booking and post-booking processes for corporate accounts.
Bahwan Travel Agencies Professional Services 150 $15M Oman SABRE SABRE Red 360 Reservation and Booking Management 2024 n/a In 2024, Bahwan Travel Agencies renewed its strategic technology agreement with Sabre and continued use of SABRE Red 360 for Reservation and Booking Management. The renewal reaffirms access to Sabre’s intelligent platform and portfolio to support Bahwan Travel Agencies operations in the Sultanate of Oman and the wider region, following the announcement at the Arabian Travel Market. SABRE Red 360 is used to centralize content aggregation, fare shopping and pricing, booking and PNR management, itinerary assembly, and ancillary retailing capabilities common to Reservation and Booking Management implementations. Configuration focuses on supplier content surfacing and agent-facing merchandising workflows to enable curated package composition and personalized quoting by reservations and product teams. The implementation surfaces marketplace content from over 400 airlines, 1.6 million lodging options, and a broad set of tour, rail, car, and cruise providers, enabling multi-supplier offer construction across air, hotel, ground transport, and cruise. Operational coverage extends to front-office reservation agents and package product teams in Muscat and regional operations, consolidating booking and distribution workflows on the SABRE Red 360 platform. Governance continues under the renewed strategic agreement with Sabre, preserving access to expanded data and content streams that allow Bahwan Travel Agencies to curate and offer personalized travel packages. Those capabilities provide clients with greater choice and are explicitly positioned to enhance the overall travel experience for customers.
BCBG Max Azria Group Retail 5000 $20.0B United States SABRE SABRE Red 360 Reservation and Booking Management 2005 n/a In 2005, BCBG Max Azria Group implemented SABRE Red 360 for Reservation and Booking Management to centralize corporate travel booking and event accommodation logistics. SABRE Red 360 was provisioned to support corporate travel and itinerary creation for employees and management, operating alongside Axiom, the American Express Business Travel booking portal used by the travel team. The deployment focused on day to day reservation workflows, including creation and management of passenger name records, hotel booking and verification of multiple room blocks for seasonal markets, and processing of corporate travel requests. The travel team handled approximately 75 to 100 travel requests daily from all employee levels and management, with an individual contributor managing roughly 30 percent of that volume, indicating a centralized operations model for booking intake, validation, and confirmation. Operational coverage included corporate travel and event logistics across the organization, with governance tasks centered on room block verification and coordination for attending employees. Configuration emphasized booking workflow orchestration, corporate policy enforcement within reservation workflows, and parallel use of SABRE Red 360 and the Axiom portal for agency and corporate bookings, aligning system capabilities with travel procurement and employee travel approval processes.
Healthcare 382 $55M United States SABRE SABRE Red 360 Reservation and Booking Management 2025 n/a
Professional Services 60 $9M United Kingdom SABRE SABRE Red 360 Reservation and Booking Management 2024 n/a
Transportation 36477 $12.4B Chile SABRE SABRE Red 360 Reservation and Booking Management 2024 n/a
Leisure and Hospitality 1150 $276M United States SABRE SABRE Red 360 Reservation and Booking Management 2019 n/a
Professional Services 500 $17M Taiwan SABRE SABRE Red 360 Reservation and Booking Management 2023 n/a
Transportation 15000 $2.2B Canada SABRE SABRE Red 360 Reservation and Booking Management 2024 n/a
Showing 1 to 9 of 9 entries

Buyer Intent: Companies Evaluating SABRE Red 360

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SABRE Red 360. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SABRE Red 360 for Reservation and Booking Management include:

  1. Pop Mld Bulgaria, a Bulgaria based Manufacturing organization with 10 Employees
  2. Look Ahead Care and Support, a United Kingdom based Non Profit company with 1093 Employees
  3. Atlas Travel, a United States based Leisure and Hospitality organization with 168 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

Logo Company Industry Employees Revenue Country Evaluated
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FAQ - APPS RUN THE WORLD SABRE Red 360 Coverage

SABRE Red 360 is a Reservation and Booking Management solution from SABRE.

Companies worldwide use SABRE Red 360, from small firms to large enterprises across 21+ industries.

Organizations such as BCBG Max Azria Group, LATAM Airlines Group, WestJet Airlines, Protravel International and Christopheron Business Travel are recorded users of SABRE Red 360 for Reservation and Booking Management.

Companies using SABRE Red 360 are most concentrated in Retail, Transportation and Leisure and Hospitality, with adoption spanning over 21 industries.

Companies using SABRE Red 360 are most concentrated in United States, Chile and Canada, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SABRE Red 360 across Americas, EMEA, and APAC.

Companies using SABRE Red 360 range from small businesses with 0-100 employees - 11.11%, to mid-sized firms with 101-1,000 employees - 44.44%, large organizations with 1,001-10,000 employees - 22.22%, and global enterprises with 10,000+ employees - 22.22%.

Customers of SABRE Red 360 include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified SABRE Red 360 customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Reservation and Booking Management.