Beiersdorf Customer Supply
Unnastrasse 48,
Hamburg, 20245,
Germany
Hamburg, 20245,
Germany
49 40 4909-0
Consumer Packaged Goods
Beiersdorf Customer Supply Technographics
Beiersdorf Customer Supply Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Beiersdorf Customer Supply and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Beiersdorf Customer Supply employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beiersdorf Customer Supply has purchased the following applications: Serrala FinanceSuite for AP Automation in 2018, SAP SuccessFactors Employee Central for Core HR in 2022, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beiersdorf Customer Supply is running and its propensity to invest more and deepen its relationship with Serrala , Unifiedpost , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beiersdorf Customer Supply revenues, which have grown to $800.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beiersdorf Customer Supply intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Beiersdorf Customer Supply Tech Stack and Enterprise Applications
Beiersdorf Customer Supply ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP | n/a | 2018 | 2018 |
In 2018 Beiersdorf Customer Supply implemented Serrala FinanceSuite as its AP Automation platform to centralize accounts payable controls and automate invoice-to-pay workflows. The Serrala FinanceSuite deployment was positioned to streamline invoice capture and approval routing across the finance organization, while providing a single orchestration layer for payment execution and reconciliation.
Configuration emphasized core AP Automation capabilities, including automated invoice capture with validation and exception handling, configurable approval workflows, supplier master management, payment orchestration and matching, and reconciliation reporting. The implementation used standard AP workflow orchestration and electronic payment controls to reduce manual touchpoints and to enable more consistent accounting practices across the company.
Serrala FinanceSuite was integrated into Beiersdorf Customer Supplys broader finance and travel automation landscape, interfacing with SAP Concur as part of a concurrent Concur rollout, and connecting to e-banking services such as TIS and Autobank for payment execution and bank reconciliation. The implementation also operated alongside SharePoint based document workflows and sat within the organizations O365 Transition Project, enabling coordination between AP systems and enterprise collaboration tools.
Governance and process workstreams accompanied the technical rollout, with finance and accounting process owners driving continuous improvement and automation projects including e-banking stabilization, Autobank configuration, and SharePoint maintenance. Implementation governance aligned approval policies and supplier controls, and the Serrala FinanceSuite deployment supported the companys broader effort to enforce new travel policies for German affiliates introduced during the SAP Concur program.
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AP Automation | ERP |
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2016 | 2016 |
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ERP Financial | ERP |
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2013 | 2013 |
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ERP Financial | ERP |
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2014 | 2014 |
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ERP Financial | ERP |
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2013 | 2013 |
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Expense Management | ERP |
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2014 | 2014 |
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Beiersdorf Customer Supply HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2022 | 2022 |
In 2022, Beiersdorf Customer Supply implemented SAP SuccessFactors Employee Central, adopting the Core HR application to centralize employee master data for its approximately 1,200 employees in Germany. The deployment established a cloud based HRIS as the single source of truth for workforce records within the Customer Supply unit, aligning organizational hierarchy and personnel attributes with HR operations and workforce administration.
SAP SuccessFactors Employee Central was configured to deliver standard Core HR capabilities including employee profiles, organizational management, position and job structures, and core workforce lifecycle events such as hires, transfers, and terminations. Configuration included localized data fields to address German data requirements and explicit support for contingent or freelance worker records referenced in implementation activity, while workflows were modeled to drive consistent HR transactional processing and data validation.
The rollout began in September 2022 and was executed remotely with iterative configuration, validation, and cutover phases coordinated by HR operations teams within the Customer Supply organization. Governance focused on centralized master data stewardship, role based access controls, and change control procedures to manage employee record updates and maintain compliance within SAP SuccessFactors Employee Central.
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Beiersdorf Customer Supply Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Beiersdorf Customer Supply implemented Microsoft 365 to standardize Collaboration across its Customer Supply organization. The deployment is surfaced on the company website, indicating an enterprise SaaS tenant in active use for internal communications and content delivery within the supply organization.
Microsoft 365 is provisioned to support core Collaboration capabilities including cloud email, team chat and meetings, document libraries, and user file sync. Typical modules in this configuration include Exchange Online for mail, SharePoint Online for document management, Microsoft Teams for real-time collaboration, OneDrive for Business for personal file storage, and integrated Office applications, delivering a cohesive Collaboration experience for supply planning and operational teams.
Tenant and governance activities focus on identity and access management, content lifecycle controls, and policy-based compliance that align with supply organization requirements. Beiersdorf Customer Supply Microsoft 365 Collaboration is positioned to support supply chain, logistics, and procurement business functions through centralized content, team collaboration, and secure access controls without details provided on specific integration touchpoints.
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Beiersdorf Customer Supply Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2012 | 2012 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Document Management | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2017 | 2017 |
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Beiersdorf Customer Supply SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
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2018 | 2018 |
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Supply Chain Management | SCM |
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2013 | 2013 |
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Beiersdorf Customer Supply CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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Beiersdorf Customer Supply ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Beiersdorf Customer Supply Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sourcing | Procurement |
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2017 | 2017 |
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Supplier Relationship Management | Procurement |
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2017 | 2017 |
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Beiersdorf Customer Supply PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Robotic Process Automation | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Beiersdorf Customer Supply IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Beiersdorf Customer Supply
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President HR - CoE Systems, Planning & Reporting | VP | IT | |
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Corporate Vice President HR Development & Talent | VP | HR | |
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Corporate HR Director, Strategic Recruitment & Talent Acquisition | Director | HR | |
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Senior Program Manager (global template roll-out) / SAP Integrationmanager | Manager | IT | |
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Team Leader SAP | Manager | IT | |
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Interim CIO | CXO | Finance | |
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SAP HCM Projectmanager | Manager | IT | |
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Team Manager SAP Basis Management & Support | Manager | IT | |
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Chief Financial Officer | CXO | Finance | |
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CIO and Managing Director BSS IT | Director | IT | |
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Head of IT Strategy & Transformation | Director | IT | |
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Apps Being Evaluated by Beiersdorf Customer Supply Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Beiersdorf Customer Supply IT executives and key decision makers. This section highlights Beiersdorf Customer Supply's latest recorded technology evaluations, including Siemens Opcenter for Manufacturing Execution System on 2025-06-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Beiersdorf Customer Supply digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-06-04 | Beiersdorf Customer Supply | Evaluated | Siemens Digital Industries Software | Siemens Opcenter | Manufacturing Execution System | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Beiersdorf Customer Supply Technographics
Beiersdorf Customer Supply is a Consumer Packaged Goods organization based in Germany,
with around 1200 employees and annual revenues of $800.0 million.
Beiersdorf Customer Supply operates a diverse technology stack with applications such as
Serrala FinanceSuite, SAP SuccessFactors Employee Central and Microsoft 365,
covering areas like AP Automation, Core HR and Collaboration.
Beiersdorf Customer Supply has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, SAP and Microsoft.
Beiersdorf Customer Supply recently adopted applications including
Entropik Decode in 2024, 2imagine Pulse in 2023 and SAP SuccessFactors Employee Central in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Beiersdorf Customer Supply’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Beiersdorf Customer Supply’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Beiersdorf Customer Supply technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.