List of Entropik Decode Customers
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Since 2010, our global team of researchers has been studying Entropik Decode customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Entropik Decode for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Entropik Decode for Customer Analytics include: Cathay Financial Holding, a Taiwan based Banking and Financial Services organisation with 53743 employees and revenues of $12.34 billion, Beiersdorf Customer Supply, a Germany based Consumer Packaged Goods organisation with 1200 employees and revenues of $800.0 million, GCash, a Philippines based Banking and Financial Services organisation with 1000 employees and revenues of $150.0 million and many others.
Contact us if you need a completed and verified list of companies using Entropik Decode, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Entropik Decode customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Beiersdorf Customer Supply | Consumer Packaged Goods | 1200 | $800M | Germany | Entropik | Entropik Decode | Customer Analytics | 2024 | n/a |
In 2024, Beiersdorf Customer Supply deployed Entropik Decode as a Customer Analytics solution to instrument consumer research for marketing and packaging decisions. The engagement centers on Entropik Decode and its behavior and eye tracking capabilities as referenced by the vendor, with the deployment aimed at improving empirical decision making across Beiersdorf Customer Supply marketing workflows.
The implementation used Entropik Decode functional capabilities such as webcam eye tracking and Area of Interest metrics to capture attention and behavioral signals during creative and pack testing, consistent with the product description. Configuration emphasis was on behavioral analytics and AOI measurement to support relative comparisons of packaging elements and marketing assets, aligning with standard Customer Analytics workflows for attention measurement and stimulus evaluation.
Operational scope was focused on marketing and packaging teams in Europe, where Entropik lists Beiersdorf as a customer using its behavior and eye tracking capabilities to inform decisions. The system was integrated into campaign and pack evaluation processes, serving as a decision support tool for creative optimization and packaging validation, with governance centered on embedding decoded attention metrics into existing marketing approval workflows to provide precise insights for packaging and marketing decisions.
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Cathay Financial Holding | Banking and Financial Services | 53743 | $12.3B | Taiwan | Entropik | Entropik Decode | Customer Analytics | 2024 | n/a |
In 2024, Cathay Financial Holding implemented Entropik Decode to support user research and digital experience efforts for product and customer experience teams across the Asia region. This adoption is documented on Entropik's website where Cathay Financial Holding appears as a named client testimonial on Entropik Decode pages. The engagement aligns with Customer Analytics objectives focused on behavioral and experiential measurement.
The public testimonial does not list specific modules, however module usage is inferred from Entropik Decode's documented user research capabilities such as eye tracking and facial coding, which indicate the use of biometric analytics, attention mapping, and emotion detection capabilities within research workflows. Configuration likely emphasized stimulus presentation, session capture, and consolidated analytics dashboards to translate raw signals into research insights for product teams. The full application name Entropik Decode is used to surface decode level behavioral signals into research reports.
Operational scope centers on product and customer experience functions, with Entropik Decode applied to digital experience studies and customer journey research across Asia. Governance and process changes would be expected around participant consent and research program management when handling biometric data, though the public source does not enumerate governance frameworks. Cathay Financial Holding using Entropik Decode for Customer Analytics reflects vendor led user research tooling adopted to inform UX and product decisioning.
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GCash | Banking and Financial Services | 1000 | $150M | Philippines | Entropik | Entropik Decode | Customer Analytics | 2025 | n/a |
In 2025, GCash implemented Entropik Decode to accelerate product and UX research, using the application as part of its Customer Analytics capabilities to speed insights and optimize app journeys. Entropik Decode was deployed to support iterative testing across mobile app research programs managed by GCash product and UX teams.
Deployment focused on behavioral and biometric analytics modules, with explicit use of eye-tracking and facial coding capabilities attributed to Entropik Decode and related Qatalyst tooling, feeding session-level attention and emotion analysis into research dashboards. The implementation followed a cloud SaaS instrumentation model that integrated with GCash’s app testing workflows and internal research processes, providing automated capture and analysis of user sessions for usability and journey optimization.
Operational scope centered on product management, UX research, and design teams for payments and core app journeys, standardizing how behavioral signals inform product decisions. Entropik reported a 7x improvement in time to insights in its published case study, and GCash used Entropik Decode within its Customer Analytics stack to shorten research cycles and prioritize UX changes.
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