Bel
2 Allee de Longchamp,
Suresnes, 92250,
France
Suresnes, 92250,
France
33 1 84 02 72 50
Consumer Packaged Goods
Bel Technographics
Bel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11000 Bel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bel has purchased the following applications: SAP Business Suite for ERP Financial in 2008, SAP HCM (HR) for Core HR in 2011, Generix Vendor Managed Inventory for Inventory Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bel is running and its propensity to invest more and deepen its relationship with SAP , Generix Group , Blue Yonder or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bel revenues, which have grown to $3.18 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bel Tech Stack and Enterprise Applications
Bel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business Suite | ERP Financial | ERP | n/a | 2008 | 2008 |
In 2008, Bel implemented SAP Business Suite as its ERP Financial platform. The deployment supported financial and supply chain recordkeeping while enabling SKU-level demand forecasting, budgeting and planning across commercial, production and logistics functions.
SAP Business Suite configurations included SAP modules SC, SD and MM with designated super users responsible for maintaining MRP for MPS and updating weekly and monthly forecasts. The implementation incorporated medium and long-term forecast inputs from JDA Software to load the company budget and to balance baseline and promotional activity by SKU. Activation and implementation of EDI ORDERS and INVOIC reporting were completed in X400 or AS2 environments to automate order and invoicing flows.
Operational coverage extended to collaboration with the master planner at headquarters in Paris for foreign factory manufacturing plans, interfacing with logistics centers, distribution logistics and production planning for demand fulfillment. Business functions impacted included demand planning, customer service, sales, marketing, trade marketing and finance, with shared forecasting responsibilities and commercial issue management such as quota orders and promotional product assignments. Supply Chain function performance evaluation was instrumented through KPIs including Customer Service, Logistics Service Provider demand planning and invoicing.
Governance was formalized with weekly commercial committees and monthly demand meetings to manage overstock, out of stock situations and forecast closing, and quarterly Service Level Meetings with HQ to evaluate KPI performance and production criticalities. A Supply Chain representative from Bel participated on the Steering Committee to synchronize brand events, medium-term launches and cross-functional activities related to demand and supply planning.
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Bel HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2011 | 2011 |
In 2011 Bel implemented SAP HCM (HR) as its Core HR solution for the group, covering more than 11,000 employees. The SAP HCM (HR) deployment served as the authoritative Core HR record and centralized payroll processing and core personnel data across the organization.
The implementation encompassed core modules and functional workflows including Payroll in SAP HCM, Performance management, Recruiting, Compensation and Benefits, and Training and E learning. Talent and learning were further transformed through a SuccessFactors Talent and LMS cloud program, implemented alongside the Core HR footprint to modernize talent processes and LMS capabilities for the workforce.
Risk and compliance tooling was addressed in parallel with an SAP GRC rollout implemented for all subsidiaries, targeting roughly 3,000 users for fraud reduction and SOX compliance controls. Operational coverage therefore combined the SAP HCM (HR) Core HR engine, SuccessFactors for talent and LMS, and SAP GRC for compliance across the group.
Governance and operational ownership were formalized through a dedicated HRIS maintenance organization, led by an HRIS Maintenance Team Leader responsible for Payroll operations in SAP HCM, performance, recruiting, C and B, and training and e learning. That team included six direct reports and contractors, OPEX and CAPEX budget management, and definition of a three year IT strategic plan and budget to sustain Core HR and adjacent talent and compliance solutions.
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Bel SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Generix Group | Legacy | Generix Vendor Managed Inventory | Inventory Management | SCM | n/a | 2023 | 2023 |
In 2023 Bel implemented Generix Vendor Managed Inventory as a SaaS rollout to operationalize Vendor Managed Inventory and collaborative replenishment with key retail customers. The implementation follows a long standing relationship with Generix Group dating back to 1998, and the rollout explicitly used the Generix Collaborative Replenishment VMI module to optimize procurement flows with retail partners.
The deployment focused on the Generix Collaborative Replenishment and VMI capability set, configured to centralize supplier replenishment rules, visibility of on shelf and in transit inventory, and automated order proposals for retail customers. Configuration work emphasized replenishment cadence, safety stock and order proposal thresholds consistent with Inventory Management functional patterns, and operational workflows for supplier accountable stock management.
Operational coverage targeted multiple countries including Egypt, Algeria, Belgium and Canada, aligning procurement, supply chain planning and customer account teams to VMI processes. The Generix Vendor Managed Inventory implementation was positioned to coordinate replenishment between Bel and its retail customers, embedding VMI-driven order orchestration into existing commercial and logistics workflows.
Governance and rollout proceeded under a SaaS delivery model beginning in 2023, with phased country adoption and configuration retention tied to the Generix Collaborative Replenishment module. The program explicitly targets lower stock levels and higher service rates as stated objectives, while preserving the application and process control model consistent with Inventory Management best practices.
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Supply Chain Management | SCM |
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2014 | 2014 |
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Bel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Sales Automation, CRM, Sales Engagement | CRM |
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2012 | 2012 |
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Bel EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
EPM | EPM |
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2007 | 2007 |
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Financial Consolidation and Close | EPM |
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2007 | 2007 |
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IT Decision Makers and Key Stakeholders at Bel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Travel Management Project Leader | Manager | Operations | |
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Financial Controller Asia Pacific | Director | Finance | |
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IT Operations Manager | Manager | IT | |
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Finance Director Asia-Pacific | Director | Finance | |
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Head of Insight & Strategic Planning | Director | Finance | |
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Supply Chain Project Manager | Manager | Supply Chain | |
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Group EVP and Exec Committee member, CEO Middle-East & Africa | CXO | Finance | |
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Accounting Director for France | Director | Finance | |
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CFO | CXO | Finance | |
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Finance Director Europe | Director | Finance | |
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Bel Industries General Manager & Bel Group Chief Purchasing Officer | Manager | Operations | |
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CIO | CXO | Finance | |
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Apps Being Evaluated by Bel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Bel Technographics
Bel is a Consumer Packaged Goods organization based in France,
with around 11000 employees and annual revenues of $3.18 billion.
Bel operates a diverse technology stack with applications such as
SAP Business Suite, SAP HCM (HR) and Generix Vendor Managed Inventory,
covering areas like ERP Financial, Core HR and Inventory Management.
Bel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Generix Group.
Bel recently adopted applications including
Generix Vendor Managed Inventory in 2023, JDA Supply Chain in 2014 and Salesforce Sales Cloud in 2012,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.