Mason, 45040, OH,
United States
Benchmark Gensuite Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Benchmark Gensuite and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Benchmark Gensuite employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Benchmark Gensuite has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2023, Microsoft 365 for Collaboration in 2023, Brandfolder Digital Asset Management for Digital Asset Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Benchmark Gensuite is running and its propensity to invest more and deepen its relationship with HubSpot , Zoominfo , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Benchmark Gensuite revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Benchmark Gensuite intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2023 | 2023 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brandfolder | Legacy | Brandfolder Digital Asset Management | Digital Asset Management | Content Management | n/a | 2024 | 2024 |
In 2024, Benchmark Gensuite deployed Brandfolder Digital Asset Management to centralize and publish approved creative assets on its website. Benchmark Gensuite implemented Brandfolder Digital Asset Management to support marketing, creative, and communications functions, using the application as the authoritative repository for brand assets and published web media.
The implementation emphasizes core Digital Asset Management capabilities typical of the category, including centralized asset ingestion and cataloging, metadata and taxonomy management, version control, role based access and permissioning, and approval workflows for release of assets to external channels. Configuration work focused on asset classification and publish workflows that enable on demand embedding and link based delivery of approved assets to web pages.
Architecturally the deployment is structured as a cloud hosted Brandfolder instance surfaced directly on Benchmark Gensuite’s website via embedded delivery links and published asset URLs. Operational ownership is centered in marketing and creative teams across the organization in the United States, with governance implemented through administrator roles, controlled user access, and lifecycle rules for asset archival and retention.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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