Bernhard Starke Technographics
Bernhard Starke Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bernhard Starke and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 165 Bernhard Starke employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bernhard Starke has purchased the following applications: Microsoft 365 for Collaboration in 2018, Pipedrive CRM for CRM in 2022, Hetzner for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bernhard Starke is running and its propensity to invest more and deepen its relationship with Microsoft , Pipedrive , Step Ahead or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bernhard Starke revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bernhard Starke intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bernhard Starke Tech Stack and Enterprise Applications
Bernhard Starke Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Bernhard Starke implemented Microsoft 365 to strengthen Collaboration across its retail operations in Germany. Microsoft 365 is surfaced on the company website, indicating the platform supports both internal collaboration needs and web-facing content or authentication flows.
The deployment consolidated core Collaboration capabilities, including corporate email, document collaboration, real-time chat and cloud file storage, and enabled web integration for publishing and content delivery. Microsoft 365 was configured to provide centralized content repositories and collaborative editing workflows consistent with cloud-first collaboration patterns.
Operational coverage focused on corporate and e-commerce teams, with centralized identity management and role-based access controls to govern employee and web-facing accounts. Governance emphasized account provisioning, group-based access patterns and policy-led controls to manage collaboration entitlements across merchandising, commerce operations and customer service functions.
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Bernhard Starke CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pipedrive | Legacy | Pipedrive CRM | CRM | CRM | n/a | 2022 | 2022 |
In 2022, Bernhard Starke deployed Pipedrive CRM. The deployment surfaces Pipedrive CRM on the corporate website to capture inquiries and route inbound leads into a centralized contact and deal management environment.
The implementation is built on a cloud SaaS architecture with the CRM embedded in web capture flows and configured for pipeline management, contact records, activity tracking, and deal stage orchestration. Functional modules implemented align with common CRM workflows, including lead capture, pipeline and deal management, and activity scheduling.
Operational scope centers on the sales organization and customer facing functions in Germany, with the website integration forming the primary inbound lead source into the system. Governance focuses on centralizing customer records and standardizing sales process stages to improve cross team visibility and handoffs.
Bernhard Starke uses Pipedrive CRM as its CRM to support sales and customer engagement business functions, with web embedded capture linking digital storefront touchpoints into the CRM record model. The implementation emphasizes pipeline driven sales operations and web to CRM data flow for lead qualification and follow up.
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CRM | CRM |
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2005 | 2005 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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Bernhard Starke IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hetzner | Legacy | Hetzner | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
In 2022 Bernhard Starke implemented Hetzner for Application Hosting and Computing Services to host its corporate website and customer-facing ecommerce presence. The deployment centers on Hetzner as the primary infrastructure provider, supplying compute and storage for web delivery and content assets for the Germany-based retail business.
Configuration emphasis includes virtual compute instances, object storage for media and product catalogs, DNS and certificate management, automated server provisioning via API, snapshot backups, and load distribution for HTTP traffic. The Hetzner implementation also incorporates platform-level monitoring and service routing patterns common to Application Hosting and Computing Services to maintain operational visibility and fault detection.
Operational scope covers IT operations and ecommerce workflows, with Hetzner serving as the infrastructure layer for web, catalog publishing, and customer session handling. Governance practices align hosting changes with release schedules through role-based access controls, centralized instance management, logging and alerting, and configuration management to support routine maintenance and security patching.
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Bernhard Starke CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Bernhard Starke
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Apps Being Evaluated by Bernhard Starke Executives
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