Northborough, 1532, MA,
United States
Bertuccis Technographics
Bertuccis Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bertuccis and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4215 Bertuccis employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bertuccis has purchased the following applications: Snag Recruiting Platform and Onboarding for Recruiting, Onboarding in 2016, AdRoll for Digital Advertising Platform in 2021, Pathwire Mailgun for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bertuccis is running and its propensity to invest more and deepen its relationship with Snag , NextRoll , Sinch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bertuccis revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bertuccis intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bertuccis Tech Stack and Enterprise Applications
Bertuccis HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Snag | Legacy | Snag Recruiting Platform and Onboarding | Recruiting, Onboarding | HCM | n/a | 2016 | 2016 |
In 2016, Bertuccis implemented Snag Recruiting Platform and Onboarding. The deployment targeted core Recruiting,Onboarding functions for the restaurant operator and was provisioned to support corporate human resources and store hiring teams across its United States operations.
Snag Recruiting Platform and Onboarding was configured to run standard category capabilities including job requisition posting, applicant tracking workflows, interview scheduling, offer management, and configurable onboarding checklists for new hire documentation and task assignment. The implementation emphasized role based access for HR administrators and store managers to manage candidate pipelines and onboarding tasks.
The implementation integrated with PeopleMatter as the ATS used on Bertuccis web application flow to capture candidate submissions and route them into Snag workflows, preserving web applicant capture while centralizing downstream onboarding orchestration in Snag. Operational governance was established within corporate HR to standardize approval paths and onboarding task lists, with configuration controls for position profiles and compliance documentation.
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Bertuccis CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, Bertuccis deployed AdRoll as a Digital Advertising Platform on their website. The implementation centered on a sitewide AdRoll tag to enable behavioral tracking and audience capture across Bertuccis digital properties, with the marketing organization identified as the primary operational owner.
The configuration leveraged standard Digital Advertising Platform capabilities, including pixel based user tracking, audience segmentation, cookie based retargeting, and campaign orchestration for display and dynamic creative. AdRoll was configured to build remarketing lists and manage delivery controls such as frequency and simple audience exclusions, aligning with typical ad operations workflows for web driven retargeting.
Governance was structured around centralized tag management and marketing led campaign governance, with configuration controls for audience list maintenance and campaign scheduling. The rollout focused on embedding the AdRoll tag across website pages to feed the platform for audience construction and retargeting, and operational responsibility sits with digital marketing and e commerce functions rather than IT led operations.
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Bertuccis PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, Bertuccis implemented Pathwire Mailgun to manage Transactional Email for its public website. The deployment of Pathwire Mailgun is used to drive customer-facing transactional messaging from the web storefront, including order confirmations, account notifications, and password reset flows, aligning the application to core e-commerce communication functions.
The implementation configures both SMTP and REST API delivery methods, template management, and deliverability tracking as part of a web-integrated architecture. Operational scope is focused on web operations and customer service workflows, with governance centered on centralized template control, sending domain and authentication configuration, and routing rules to protect sender reputation. Bertuccis Pathwire Mailgun Transactional Email supports customer communications and web-based notification orchestration for the retailer without named third-party system integrations provided in the source.
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Transactional Email | PaaS |
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2021 | 2021 |
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Bertuccis IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Bertuccis
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Bertuccis Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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