Beter Horen
Beter Horen Technographics
Beter Horen Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Beter Horen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Beter Horen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beter Horen has purchased the following applications: Mail to Pay for Debt Collection and Recovery in 2018, iAdvize Conversational Platform for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beter Horen is running and its propensity to invest more and deepen its relationship with Mail to Pay , iAdvize , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beter Horen revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beter Horen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Beter Horen Tech Stack and Enterprise Applications
Beter Horen ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mail to Pay | Legacy | Mail to Pay | Debt Collection and Recovery | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Beter Horen implemented Mail to Pay on its public website as a Debt Collection and Recovery solution to centralize collection workflows and capture online payments. Beter Horen deployed Mail to Pay to add embedded website payment capture and customer self service resolution to its accounts receivable function, positioning Mail to Pay within the company billing and collection touchpoints.
The Mail to Pay implementation was configured to present invoice specific payment links in customer communications and to deliver guided self service payment flows, consistent with Debt Collection and Recovery platform capabilities. Operational ownership rests with finance and customer service teams who handle escalations and manual collection activity when web initiated resolution does not close an account. Governance adjustments focused on routing web originated collection cases and updating processing procedures for online payments and customer communications.
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Beter Horen AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Beter Horen implemented iAdvize Conversational Platform on its website. The deployment uses the Chatbots and Conversational AI category to support online customer service and digital customer engagement for the retailer.
The iAdvize Conversational Platform was embedded as a site-facing conversational widget providing automated bot interactions with live agent handover. Configuration focused on conversational routing, session management, and a reporting dashboard to surface chat transcripts and engagement metrics.
Deployment architecture centers on a cloud-hosted conversational backend paired with a web-embedded widget delivering real-time messaging, visitor targeting, and agent queuing. Operational scope covers the customer service team and the retailer digital channel, with web chat as the primary channel of use.
Governance was organized through designated platform administrators responsible for agent profiles, routing rules, and conversation moderation, and rollout was staged across site pages to refine conversational flows. Standard chatbot governance and agent escalation workflows were instrumented to align chat operations with existing support processes.
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Beter Horen Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Beter Horen implemented Microsoft 365 to establish cloud-based Collaboration across the organization. Microsoft 365 is referenced on Beter Horen's public website, tying the application to the company's web presence.
Deployment follows a Microsoft 365 tenant model with cloud-hosted Exchange Online, SharePoint Online, OneDrive for Business and Microsoft Teams providing email, document management, file synchronization and real-time collaboration capabilities. Identity and access are aligned to Azure Active Directory for centralized account provisioning and single sign-on across those Collaboration workloads. The environment uses a standard SaaS architecture with tenant-level administration and subscription-based licensing.
Operational coverage spans corporate functions relevant to a 100-person retail organization, including corporate communications, store operations support and customer service, leveraging Microsoft 365 for team collaboration, meeting orchestration and document lifecycle management. Governance is centered on centralized user and content controls, role-based access and SharePoint content governance patterns to manage permissions and information architecture. Administrative workflows include centralized provisioning and group-based access management, consistent with typical Microsoft 365 operational models.
The presence of Microsoft 365 on the public site indicates published content and collaboration touchpoints are exposed to or linked from the web presence, such as hosted documents or shared links served from the Microsoft 365 tenant. Beter Horen Microsoft 365 Collaboration supports company communications, content publication and internal collaboration across its Netherlands retail operations.
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Beter Horen Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2019 | 2019 |
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Beter Horen eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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Beter Horen CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2020 | 2020 |
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Beter Horen PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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Beter Horen IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Beter Horen
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Beter Horen Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Beter Horen IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Beter Horen digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Beter Horen Technographics
Beter Horen is a Retail organization based in Netherlands,
with around 100 employees and annual revenues of $10.0 million.
Beter Horen operates a diverse technology stack with applications such as
Mail to Pay, iAdvize Conversational Platform and Microsoft 365,
covering areas like Debt Collection and Recovery, Chatbots and Conversational AI and Collaboration.
Beter Horen has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Mail to Pay, iAdvize and Microsoft.
Beter Horen recently adopted applications including
Adobe Advertising Cloud in 2022, Amazon EC2 in 2022 and comScore Activation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Beter Horen’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Beter Horen’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Beter Horen technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.