AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Betterback Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2015 2015
Cloud Storage IaaS 2015 2015
Content Delivery Network IaaS 2015 2015
Content Delivery Network IaaS 2015 2015
Content Delivery Network IaaS 2025 2025
Content Delivery Network IaaS 2015 2015
Content Delivery Network IaaS 2017 2017
Content Delivery Network IaaS 2025 2025
Domain Name System (DNS) IaaS 2015 2015
Domain Name System (DNS) IaaS 2015 2015
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
New Relic Legacy New Relic APM Application Performance Management ITSM n/a 2015 2015
Application Performance Management ITSM 2020 2020
Application Performance Management ITSM 2023 2023
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy reCAPTCHA Application Security (AppSec) CyberSecurity n/a 2015 2015
Secure Sockets Layer (SSL) CyberSecurity 2015 2015
Secure Sockets Layer (SSL) CyberSecurity 2016 2016
Secure Sockets Layer (SSL) CyberSecurity 2019 2019
Secure Sockets Layer (SSL) CyberSecurity 2021 2021
Web Application Firewalls (WAF), Phishing Protection CyberSecurity 2025 2025
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2021 2021
Apps Development PaaS 2024 2024
Transactional Email PaaS 2017 2017
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Chatbots and Conversational AI AI-Powered Application 2015 2015
Chatbots and Conversational AI AI-Powered Application 2019 2019
Chatbots and Conversational AI AI-Powered Application 2019 2019
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2015 2015
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2016 2016
Customer Experience CRM 2018 2018
Customer Experience CRM 2017 2017
Customer Support CRM 2016 2016
Customer Support CRM 2017 2017
Customer Support CRM 2021 2021
Data Management Platform CRM 2018 2018
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Lead Generation CRM 2016 2016
Marketing Analytics CRM 2015 2015
Marketing Analytics CRM 2015 2015
Marketing Analytics CRM 2016 2016
Marketing Analytics CRM 2016 2016
Marketing Automation CRM 2016 2016
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2023 2023
Partner Relationship Management CRM 2018 2018
Partner Relationship Management CRM 2018 2018
Partner Relationship Management CRM 2021 2021
Tag Management CRM 2015 2015
Tag Management CRM 2018 2018
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2024 2024
eCommerce eCommerce 2018 2018
eCommerce eCommerce 2020 2020
eCommerce eCommerce 2022 2022
Product Review Management eCommerce 2018 2018
Product Review Management eCommerce 2019 2019
SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Order Management, Inventory Management SCM 2016 2016
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Payment Processing ERP Financial Management 2017 2017
Payment Processing ERP Financial Management 2017 2017
Payment Processing ERP Financial Management 2017 2017
Payment Processing ERP Financial Management 2020 2020
Payment Processing ERP Financial Management 2020 2020
Payment Processing ERP Financial Management 2020 2020
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Content Management Content Management 2015 2015
Web Content Management Content Management 2015 2015
IT Decision Makers and Key Stakeholders at Betterback
First Name Last Name Title Function Department Email Phone
No data found
Apps Being Evaluated by Betterback Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Betterback Technographics

Betterback is a Consumer Packaged Goods organization based in United States, with around 10 employees and annual revenues of $1.0 million.

Betterback operates a diverse technology stack with applications such as Amazon EC2, New Relic APM and reCAPTCHA, covering areas like Application Hosting and Computing Services, Application Performance Management and Application Security (AppSec).

Betterback has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Amazon Web Services (AWS), New Relic and Google.

Betterback recently adopted applications including Cloudflare CDN in 2025, Shopify CDN in 2025 and Cloudflare Bot Management in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Betterback’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Betterback’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Betterback technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.