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Betts Australia
Location
Level 2, 428 Scarborough Beach Road,
Osborne Park, 6017, WA,
Australia
Website
https://www.betts.com.au/
Phone
61 8 2097-7777
Artw industry
Retail
Employee
Revenue

Betts Australia Technographics

Betts Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Betts Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Betts Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Betts Australia has purchased the following applications: TechnologyOne Business Process Management for Business Process Management in 2024, Retail Directions Actionable Insights for Analytics and BI in 1998, WordPress for Web Content Management in 2012 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Betts Australia is running and its propensity to invest more and deepen its relationship with TechnologyOne , Retail Directions , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Betts Australia revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Betts Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Betts Australia Tech Stack and Enterprise Applications

ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
TechnologyOne Legacy TechnologyOne Business Process Management Business Process Management ERP Services and Operations Avec 2024 2024
In 2024, Betts Australia implemented TechnologyOne Business Process Management to consolidate recruitment workflows across the organization. The deployment centralized recruitment under TechnologyOne's recruitment module and leveraged TechnologyOne Business Process Automation forms and workflows, using Business Process Management to standardise hiring procedures and onboarding forms. The implementation configured TechnologyOne’s recruitment module alongside BPA forms and workflow automation to manage internal hiring approvals, candidate data capture, and onboarding task sequencing. Automation of forms reduced manual data entry by capturing structured employee information once and routing approvals to HR and hiring managers, with TechnologyOne Business Process Management providing form validation and workflow orchestration. Operational coverage included Betts Australia stores and the head office across Australia, delivering a centralised employee information system accessible to HR and managers. The architecture used a single TechnologyOne instance to unify recruiter intake, onboarding checklists, and employee records for retail sites and corporate users, and no additional system integrations were specified in the engagement details. Avec delivered the implementation and end user training, supporting rollout and adoption for HR and store managers. Governance adjustments focused on centralised employee records and standardized hiring workflows, and reported outcomes included streamlined recruitment, reduced data entry, and a centralised employee information system for HR and managers.
Point Of Sale ERP Services and Operations 1998 1998
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Retail Directions Legacy Retail Directions Actionable Insights Analytics and BI Analytics and BI n/a 1998 1998
In 1998, Betts Australia implemented Retail Directions Actionable Insights as part of its broader Retail Directions platform deployment to centralize reporting and analytics. Retail Directions Actionable Insights was layered on top of existing Retail Directions RMS, WMS and SMS modules that support Betts retail, warehouse and ecommerce operations, creating a single source of truth and underpinning a web store relaunch that went live on 24 May 2016. The Analytics and BI deployment concentrated on structured operational reporting, dashboarding and exception reporting tied to inventory, pricing and sales performance. Configuration work emphasized data modeling, feed consolidation from Retail Directions RMS and WMS, and the creation of Business Intelligence views for merchandising, replenishment and store performance monitoring. Data integration consolidated transactional and inventory records from Retail Directions RMS, WMS and SMS modules together with ecommerce order and product feeds to provide cross-channel visibility. Operational coverage included retail stores and distribution warehouses across Australia and the ecommerce storefront, aligning merchandising, supply chain and customer order fulfillment data to the central analytics layer. Governance and rollout proceeded incrementally, with additional Actionable Insights components added through the 2000s to expand operational visibility and analytics coverage. Rollouts were phased by functional area with ongoing configuration of analytics models and operational reporting to support merchandising, supply chain and store operations.
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy WordPress Web Content Management Content Management n/a 2012 2012
SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Inventory Management SCM 1998 1998
Logistics Management, Warehouse Management SCM 1998 1998
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Loyalty CRM 1998 1998

IT Decision Makers and Key Stakeholders at Betts Australia

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by Betts Australia Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Betts Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Betts Australia digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Betts Australia Technographics
Betts Australia is a Retail organization based in Australia, with around 1000 employees and annual revenues of $70.0 million.
Betts Australia operates a diverse technology stack with applications such as TechnologyOne Business Process Management, Retail Directions Actionable Insights and WordPress, covering areas like Business Process Management, Analytics and BI and Web Content Management.
Betts Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as TechnologyOne, Retail Directions and Automattic.
Betts Australia recently adopted applications including TechnologyOne Business Process Management in 2024, WordPress in 2012 and Retail Directions Sell In Store in 1998, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Betts Australia’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Betts Australia’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Betts Australia technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.