Big Bus Tours
110 Buckingham Palace Rd,
London, SW1W 9SA,
United Kingdom
London, SW1W 9SA,
United Kingdom
44 20 7808-6753
Professional Services
Big Bus Tours Technographics
Big Bus Tours Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Big Bus Tours and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1045 Big Bus Tours employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Big Bus Tours has purchased the following applications: Cezanne HR People Management for Core HR in 2018, SAP Business ByDesign for ERP Financial in 2020, Intilery for Customer Data Platform in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Big Bus Tours is running and its propensity to invest more and deepen its relationship with Cezanne HR , ReadyTech , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Big Bus Tours revenues, which have grown to $274.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Big Bus Tours intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Big Bus Tours Tech Stack and Enterprise Applications
Big Bus Tours HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cezanne HR | Legacy | Cezanne HR People Management | Core HR | HCM | n/a | 2018 | 2019 |
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Payroll | HCM |
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2014 | 2014 |
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Payroll | HCM |
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2018 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2019 |
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Big Bus Tours ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP Business One | SAP Business ByDesign | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Big Bus Tours migrated from SAP Business One to SAP Business ByDesign. The move focused on the ERP Financial category and centralized finance and accounting processes for the group.
The SAP Business ByDesign implementation concentrated on core financial modules typical for ERP Financial deployments, including financial accounting, accounts payable, accounts receivable, consolidation and cash management. Configuration work included adapting chart of accounts and statutory reporting templates to support multi-city operations, and the project migrated planning and reporting workloads from SAP BPC to SAP Analytics Cloud for unified analytics.
The programme was executed alongside a broader platform consolidation that replaced three back office ticketing platforms with a single standardised ticketing platform, enabling consistent revenue and financial data flows across 23 cities worldwide. The ERP rollout was coordinated with infrastructure changes including a global SD-WAN roll-out and a shift to an on-shore web development model, and it supported Private Equity reporting requirements for Exponent.
Governance and process transformation were central to the effort, with a Transformation CTO driving platform migration and supplier consolidation to standardise operating processes across regions. The initiative explicitly targeted cost management and recurring savings during the COVID-19 period, and established group-level finance governance to sustain consistent fiscal controls and reporting.
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Expense Management | ERP |
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2018 | 2018 |
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Big Bus Tours CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intilery | Legacy | Intilery | Customer Data Platform | CRM | n/a | 2018 | 2018 |
In 2018, Big Bus Tours implemented Intilery as a Customer Data Platform on their public website. The deployment of Intilery focused on web event capture and customer profile construction to centralize visitor behavior for digital channels. Big Bus Tours used Intilery on their website to instrument session and event collection and to populate unified customer profiles for downstream audience work.
The Intilery implementation emphasized standard Customer Data Platform capabilities, including identity resolution, profile stitching across sessions, rule based segmentation, and real time audience activation as part of digital marketing workflows. Configuration centered on client side tagging and server side event ingestion to ensure continuous profile updates, with segmentation and activation rules authored by marketing and digital experience teams. Intilery was used to maintain persistent visitor attributes and behavioral signals to support personalization and targeted engagement on site.
Governance for the Intilery deployment was organized around centralized data capture on the website, with operational ownership retained by marketing and e commerce stakeholders. Rollout was executed as a site instrumentation program to feed the Customer Data Platform, enabling consistent event taxonomy and profile schemas for use by campaign and analytics teams. The narrative documents Big Bus Tours Intilery Customer Data Platform alignment to marketing and digital experience functions without naming external implementation partners.
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Loyalty | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Big Bus Tours Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Big Bus Tours eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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Big Bus Tours ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Big Bus Tours PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Big Bus Tours IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Big Bus Tours CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Big Bus Tours
| First Name | Last Name | Title | Function | Department | Phone | |
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Executive Vice President South Europe, Middle East and Australia | VP | Operations | |
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Assistant Accountant | Manager | Finance | |
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Global Head of HR | Director | HR | |
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Head of Customer Experience | Director | Customer Service | |
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VP Customer Experience & Service | VP | Customer Service | |
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Operations Manager | Manager | Finance | |
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Finance Manager | Manager | Finance | |
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Chief Financial Officer | CXO | Finance | |
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VP of Technology | VP | IT | |
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Lead Technology Delivery Manager | Manager | IT | |
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CTO | CXO | Finance | |
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Head of Global Financial Operations | Director | Finance | |
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Finance Systems Accountant | Manager | IT | |
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Apps Being Evaluated by Big Bus Tours Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Big Bus Tours IT executives and key decision makers. This section highlights Big Bus Tours's latest recorded technology evaluations, including Thanx for Customer Loyalty on 2026-01-19. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Big Bus Tours digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-19 | Big Bus Tours | Evaluated | Thanx | Thanx | Customer Loyalty | CRM |
FAQ - APPS RUN THE WORLD Big Bus Tours Technographics
Big Bus Tours is a Professional Services organization based in United Kingdom,
with around 1045 employees and annual revenues of $274.0 million.
Big Bus Tours operates a diverse technology stack with applications such as
Cezanne HR People Management, SAP Business ByDesign and Intilery,
covering areas like Core HR, ERP Financial and Customer Data Platform.
Big Bus Tours has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cezanne HR, SAP and Intilery.
Big Bus Tours recently adopted applications including
Outbrain Zemanta One Platform in 2021, CodeTwo Email Signatures in 2021 and Amazon SES in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Big Bus Tours’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Big Bus Tours’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Big Bus Tours technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.