BIGtoken
456 Seaton St,,
Los Angeles, 90013, CA,
United States
Los Angeles, 90013, CA,
United States
1 845-745-0957
Professional Services
BIGtoken Technographics
BIGtoken Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BIGtoken and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 45 BIGtoken employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BIGtoken has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BIGtoken is running and its propensity to invest more and deepen its relationship with HubSpot , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BIGtoken revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BIGtoken intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BIGtoken Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, BIGtoken implemented Hubspot Live Chat to provide on-site conversational support and lead capture on its public website. This deployment places BIGtoken Hubspot Live Chat squarely in the Chatbots and Conversational AI category to support customer engagement, lead capture, and inbound support workflows at a professional services firm with approximately 45 employees.
Hubspot Live Chat was configured as an embedded web chat widget delivering automated welcome messages, scripted bot flows for visitor qualification, and live agent handoff into the platform inbox. The Hubspot Live Chat implementation includes form-driven contact capture, transcript logging, and prebuilt response templates to accelerate common support and sales questions. Configuration focused on low complexity automation appropriate for a small organization.
Operational coverage is limited to the public website, with routing and monitoring responsibilities assigned to marketing and customer success staff. Day to day operations involve message template management, scheduling agent availability, and triage of chat transcripts for follow up. The configuration supports both real time engagement and asynchronous response workflows.
Governance centralized chat content and escalation rules under marketing for outbound messaging and under customer success for service level response handling, with staged updates to bot flows and templates during rollout. Ongoing maintenance emphasizes updating scripted flows, adjusting welcome messaging, and managing agent queues within the Hubspot Live Chat interface.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, BIGtoken implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform for the United States–based organization. The rollout established cloud-native collaboration and productivity services, restating Google Workspace (Formerly Google G-Suite) as the core application supporting corporate email, document storage and real-time editing, calendaring, and video conferencing for the company.
The deployment followed a SaaS architecture with centralized tenant administration through the Google Workspace admin console, using standard functional capabilities such as Gmail, Drive, Docs, Sheets, Slides, Calendar, and Meet for team collaboration. Configuration likely included domain-managed user accounts, role-based access and group management, and basic device and data access controls consistent with Collaboration category practices.
Operational coverage focused on internal business functions across the small professional services organization, enabling collaboration workflows for product, operations, marketing, and customer-facing teams. Publicly observable signals from the company website indicate Google Workspace is in use as part of BIGtoken’s collaboration and communication stack, and governance is expected to rely on Google Workspace administration for user provisioning and policy enforcement.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2017 | 2017 |
In 2017, BIGtoken implemented Xandr Invest (ex AppNexus DSP) on its website. BIGtoken deployed Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform to manage programmatic media buying and on-site inventory monetization across its consumer-facing web properties, aligning the application to advertising operations and product teams.
Functionally the Xandr Invest (ex AppNexus DSP) implementation uses category-aligned capabilities such as real-time bidding, campaign management, audience targeting, and reporting modules to orchestrate programmatic buys and optimize yield. Integration points are concentrated on website ad inventory and standard ad call flows with tag deployment for bid requests and creative delivery, while operational governance centers on advertiser and campaign controls, access segmentation for advertising operations, and industry-standard fraud mitigation and frequency capping workflows. BIGtoken Xandr Invest (ex AppNexus DSP) Digital Advertising Platform supports the company business function of advertising monetization and programmatic buying within its United States operations.
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Listing Management | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at BIGtoken
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BIGtoken Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BIGtoken IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BIGtoken digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD BIGtoken Technographics
BIGtoken is a Professional Services organization based in United States,
with around 45 employees and annual revenues of $4.0 million.
BIGtoken operates a diverse technology stack with applications such as
Hubspot Live Chat, Google Workspace (Formerly Google G-Suite) and Xandr Invest (ex AppNexus DSP),
covering areas like Chatbots and Conversational AI, Collaboration and Digital Advertising Platform.
BIGtoken has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot, Google and Microsoft.
BIGtoken recently adopted applications including
Hubspot Marketing Automation in 2021, Microsoft Azure Cloud Services in 2021 and Hubspot Live Chat in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BIGtoken’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BIGtoken’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BIGtoken technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.