Bimbo Bakeries USA
355 Business Center Dr,
Horsham, 19044, PA,
United States
Horsham, 19044, PA,
United States
1 215-672-8000
Consumer Packaged Goods
Bimbo Bakeries USA Technographics
Bimbo Bakeries USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bimbo Bakeries USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 22000 Bimbo Bakeries USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bimbo Bakeries USA has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2011, Oracle Cloud HCM for Core HR in 2015, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bimbo Bakeries USA is running and its propensity to invest more and deepen its relationship with Oracle , SAP , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bimbo Bakeries USA revenues, which have grown to $8.90 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bimbo Bakeries USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bimbo Bakeries USA Tech Stack and Enterprise Applications
Bimbo Bakeries USA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2011 | 2018 |
In 2011, Bimbo Bakeries USA implemented Oracle E-Business Suite for ERP Financial. The Oracle E-Business Suite implementation emphasized Inventory management, ongoing maintenance of inter-unit transfers and transactional processing, and the generation of Direct Labor reports tied to costing workflows.
The implementation organized Inventory management workflows within Oracle E-Business Suite to capture stock movements and transfer transactions, and to produce Direct Labor reporting used for labor costing and operational analysis. Operational coverage addressed internal business units responsible for production and distribution, with system transaction controls standardized to support consistent financial posting and procurement inputs. Governance focused on enforcing transaction-level controls and standardized transfer types so Inventory management and Direct Labor entries could feed ERP Financial reporting and cost accounting processes.
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ERP Financial | ERP |
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2019 | 2021 |
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Expense Management | ERP |
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2014 | 2014 |
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Bimbo Bakeries USA HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2015 | 2015 |
In 2015, Bimbo Bakeries USA implemented Oracle Cloud HCM to centralize employee master data and standardize HR operations. The deployment targeted the Core HR category to underpin HR transactions, employee records, and talent management functions across the enterprise.
The implementation emphasized the Core HR module within Oracle Cloud HCM 11, with configuration work focused on HRIS database design, employee data model, and configured workflows for recruiting, transitions, and onboarding. Administration and configuration responsibilities reflected hands-on expertise with Oracle Cloud HCM 11 Core HR capabilities and supported customization using basic HTML where required.
Integration work referenced Oracle Taleo Recruiting & Transitions/Onboarding version 15.A and Taleo Client Connect version 13 or higher, enabling recruitment-to-onboarding data continuity, and Oracle Business Intelligence Reporting for HR reporting and analytics. Operational coverage included Talent Acquisition, HR operations, and onboarding teams, with system administration and BI reporting ownership concentrated in the HR systems function.
Governance emphasized configuration governance, HRIS data stewardship, and change management for recruitment and onboarding technology initiatives, with an HR/Systems Analyst role serving as an ambassador to stakeholders and driving adoption in a large, complex environment.
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Payroll | HCM |
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2010 | 2010 |
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Recruiting | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Talent Management | HCM |
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2025 | 2025 |
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Time and Attendance | HCM |
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2010 | 2010 |
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Time Clock (Hardware) | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2010 | 2010 |
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Workforce Scheduling | HCM |
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2010 | 2010 |
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Bimbo Bakeries USA AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Bimbo Bakeries USA implemented Salesforce Chat formerly Salesforce Live Agent on its public website to enable real time customer engagement. The deployment is categorized under Chatbots and Conversational AI and establishes web embedded chat as a primary channel for inbound customer inquiries and digital support.
Configuration focused on core conversational capabilities typical of Chatbots and Conversational AI, including pre chat intake forms, live agent handoff, canned responses, session transcript capture, and queue based routing to manage concurrent conversations. The implementation exposed the Salesforce Chat agent console to customer service staff and configured routing and queue management to align chat sessions with available agents and skill sets.
Operational coverage was centered on the corporate website and the customer service organization, positioning Salesforce Chat as a front line digital engagement tool for support and business inquiries. Governance included standardized agent scripting, transcript retention and escalation workflows to ensure consistent handling of web sessions and integration into existing support processes.
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Bimbo Bakeries USA Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Bimbo Bakeries USA Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2021 | 2022 |
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Bimbo Bakeries USA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Bimbo Bakeries USA SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning | SCM |
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2023 | 2023 |
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Supply Chain Management | SCM |
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2022 | 2022 |
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Bimbo Bakeries USA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Bimbo Bakeries USA Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2013 | 2013 |
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Sourcing | Procurement |
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2013 | 2013 |
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Bimbo Bakeries USA TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2021 | 2021 |
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Bimbo Bakeries USA CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Bimbo Bakeries USA
| First Name | Last Name | Title | Function | Department | Phone | |
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HR Director | Director | HR | |
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Senior Director HCM | Director | IT | |
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Vice President of Labor Relations | VP | HR | |
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HR Director | Director | HR | |
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Director - Business Intelligence Solutions - Manufacturing & Supply Chain Systems | Director | Supply Chain | |
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Senior Director - Information Technology | Director | IT | |
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Director of Accounting and Financial Reporting | Director | Finance | |
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Vice President - CFO | VP | Finance | |
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Vice President, Controller & Treasurer | VP | Treasury | |
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Senior Director of Finance | Director | Finance | |
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Director Procurement | Director | Procurement | |
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Director of Finance | Director | Finance | |
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Manager | Manager | Finance | |
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Director of Finance, Northeast Supply Chain | Director | Supply Chain | |
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Vice President, Human Relations | VP | HR | |
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Finance Manager | Manager | Finance | |
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Procurement Manager | Manager | Procurement | |
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Sr.Director Of Global Procurement | Director | Procurement | |
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Vice President Operations West US | VP | Operations | |
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Regional Vice President of Operations | VP | Finance | |
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Director Human Relations | Director | Finance | |
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Human Resources Manager | Manager | HR | |
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Sr Payroll Systems Manager | Manager | IT | |
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Vice-President, Tax | VP | Finance | |
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Director of Tax | Director | Finance | |
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Senior Director - IT | Director | IT | |
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Director of IT | Director | IT | |
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VP Information Technology | VP | IT | |
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Vice President - CFO | VP | Finance | |
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Director Procurement | Director | Procurement | |
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VP Procurement | VP | Procurement | |
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Director Recruiting - North America Talent Team | Director | HR | |
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Director of Recruiting, North America Talent COE | Director | HR | |
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Senior Director Human Relations, Operations Excellence | Director | Operations | |
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Vice President & General Counsel | VP | Legal | |
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Apps Being Evaluated by Bimbo Bakeries USA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bimbo Bakeries USA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bimbo Bakeries USA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bimbo Bakeries USA Technographics
Bimbo Bakeries USA is a Consumer Packaged Goods organization based in United States,
with around 22000 employees and annual revenues of $8.90 billion.
Bimbo Bakeries USA operates a diverse technology stack with applications such as
Oracle E-Business Suite, Oracle Cloud HCM and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like ERP Financial, Core HR and Chatbots and Conversational AI.
Bimbo Bakeries USA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Salesforce.
Bimbo Bakeries USA recently adopted applications including
Eightfold Talent Intelligence Suite in 2025, Zebra Workcloud Demand Intelligence Suite in 2023 and Oracle Cloud SCM in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bimbo Bakeries USA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bimbo Bakeries USA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bimbo Bakeries USA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.