Reading, RG10 9NJ,
United Kingdom
Binghams Brewery Technographics
Binghams Brewery Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Binghams Brewery and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Binghams Brewery employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Binghams Brewery has purchased the following applications: Bookeo for Reservation and Booking Management in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Binghams Brewery is running and its propensity to invest more and deepen its relationship with Bookeo , Google , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Binghams Brewery revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Binghams Brewery intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Binghams Brewery Tech Stack and Enterprise Applications
Binghams Brewery ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bookeo | Legacy | Bookeo | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Binghams Brewery deployed Bookeo as its Reservation and Booking Management solution on its public website. Bookeo is embedded on binghams.co.uk to capture consumer bookings for on-site experiences and scheduled visits.
The implementation leveraged core Bookeo capabilities including an embedded online booking widget, calendar and time-slot management, configurable booking policies, customer contact capture, and automated confirmation and reminder emails. Configuration emphasized capacity controls and simple staff scheduling features appropriate for a small consumer packaged goods operator. Bookeo was set to present real-time availability through the website booking flow and enforce booking rules within the application.
The deployment used Bookeo as a cloud-hosted SaaS application integrated via an embedded booking interface on the brewery website, keeping the operational footprint lightweight for the 10 person organization. Operational ownership rested with front-of-house and customer service functions who managed day-to-day bookings and adjusted availability in the Bookeo administration console. Governance was implemented through predefined booking rules and time-slot policies inside Bookeo to standardize customer intake and scheduling.
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Binghams Brewery Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Binghams Brewery deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment was organized around the binghams.co.uk domain and is observable in their website footprint, indicating use of Google Workspace for corporate email and cloud-hosted productivity for the 10-employee UK-based business.
Configuration and functional scope center on core Collaboration capabilities, including Gmail for domain email, Google Calendar for scheduling, Google Drive with shared drives and file storage, and Google Docs, Sheets, and Slides for real-time document collaboration. Administrative controls are managed through the Google Admin Console with user provisioning, group membership, and access permission models applied to support operations, marketing, and sales workflows. Mobile device management and permissioned shared drives provide operational governance consistent with small-business Google Workspace deployments, enabling centralized account management and collaborative content workflows across the organization.
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Binghams Brewery CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Binghams Brewery implemented FullStory on their public website to capture digital interaction data as part of their Customer Experience tooling. The FullStory deployment is focused on front end instrumentation of the e commerce site, aligning application telemetry with web user sessions and behavioral analytics for the small UK based consumer packaged goods operation.
Configuration appears consistent with a client side implementation, where FullStory session replay and event capture are embedded via the site JavaScript snippet to record page views, clicks, form interactions, scroll behavior, and DOM context. Functional capabilities in use align with standard Customer Experience workflows, including session replay, heatmapping of user interactions, funnel and conversion analysis, and searchable event logs to support issue reproduction and root cause investigation.
No named backend integrations are recorded in the available source, so operational scope is limited to website instrumentation and analysis used by marketing and customer support for UX triage. Governance implications include configuring privacy and consent settings within FullStory to meet UK data requirements, and the implementation is concentrated on web analytics rather than cross system orchestration.
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Binghams Brewery IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Binghams Brewery
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Binghams Brewery Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||