Menlo Park, 94025, CA,
United States
Bito Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bito and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 48 Bito employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bito has purchased the following applications: PayPal Braintree for Payment Processing in 2023, Freshworks Freshteam ATS for Applicant Tracking System in 2022, MadKudu for ML and Data Science Platforms in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bito is running and its propensity to invest more and deepen its relationship with PayPal , Stripe , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bito revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bito intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshworks Freshteam ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MadKudu | Legacy | MadKudu | ML and Data Science Platforms | AI Development | n/a | 2023 | 2023 |
In 2023, Bito implemented MadKudu on their website to introduce predictive lead scoring and visitor qualification. The deployment uses MadKudu within the ML and Data Science Platforms category to instrument website signals and apply model-based scoring to inbound traffic.
MadKudu was configured to ingest site event data and translate behavioral and firmographic indicators into score tiers and customer-fit segments, supporting lead prioritization for marketing and sales. The implementation emphasized site-level instrumentation and model configuration, including scoring rules, segmentation logic, and embedding scored outputs into lead capture flows and contact forms. Operational coverage targeted marketing and demand generation functions for Bito, a United States based professional services firm with 48 employees.
Governance centered on regular model tuning and score rule reviews to align automated qualification with internal criteria, and the rollout was executed as an embedded website capability without a named systems integrator. The configuration highlights ML and Data Science Platforms capabilities such as feature extraction from web events, runtime scoring for lead qualification, and configurable segmentation for downstream qualification workflows.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Survey and Questionnaire | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Video Editing | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2023 | 2023 |
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CRM | CRM |
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2025 | 2025 |
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Customer Data Platform | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation, Sales Automation | CRM |
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2023 | 2023 |
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Marketing Automation, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2024 | 2024 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2023 | 2023 |
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| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||