Salt Lake City, 84101, UT,
United States
Black Rifle Coffee Company Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Black Rifle Coffee Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 Black Rifle Coffee Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Black Rifle Coffee Company has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2020, EmCentrix HRMS for Core HR in 2019, ResQ for Facility Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Black Rifle Coffee Company is running and its propensity to invest more and deepen its relationship with Oracle , Amazon Web Services (AWS) , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Black Rifle Coffee Company revenues, which have grown to $233.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Black Rifle Coffee Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Black Rifle Coffee Company implemented Oracle NetSuite ERP as its ERP Financial backbone and introduced SoundCommerce to centralize operational data and analytics across commerce and fulfillment. The decision positioned Oracle NetSuite ERP as the primary financial system of record for order, invoice, and inventory valuation workflows while SoundCommerce provided operational monitoring and decisioning on top of transactional streams.
SoundCommerce connects BRCC data between systems and partners, monitors operations, enables business intelligence, and drives predictive decisioning. The SoundCommerce platform is deeply integrated into BRCC’s primary technology and vendor ecosystem which includes Shopify Plus ecommerce, Oracle NetSuite ERP, select 3PL providers and parcel post carriers, enabling unified visibility across order ingestion, fulfillment events, and financial posting.
Implementation scope emphasized ecommerce order orchestration, inventory synchronization, and financial reconciliation across direct to consumer subscription channels. Governance work focused on centralized data ingestion, exception routing, and decisioning rules to support operations, finance, fulfillment, and merchandising teams, with SoundCommerce surfacing operational exceptions and BI insights for downstream workflow automation and reporting.
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Payment Processing | ERP Financial Management |
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2017 | 2017 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EmCentrix | Legacy | EmCentrix HRMS | Core HR | HCM | n/a | 2019 | 2019 |
In 2019, Black Rifle Coffee Company implemented EmCentrix HRMS, a Core HR application. The vendor listing on MyPaperlessOffice identifies Black Rifle Coffee Company as a client, and the 2019 implementation year shown is an estimate derived from that client listing rather than a public case study.
The EmCentrix HRMS deployment appears focused on employee onboarding and HR recordkeeping, using Core HR capabilities to centralize personnel records and digitize new hire paperwork. Configuration likely included electronic personnel files, document imaging and automated onboarding workflows consistent with Core HR functional patterns.
Operational coverage is described across the companys U.S. operations, with primary business functions impacted including HR administration and onboarding processes. The implementation narrative centers on reducing paper-based processes and administrative overhead associated with employee lifecycle events.
Vendor materials do not provide detailed rollout timelines or integration specifics, and no implementation partner is listed for this account. Reported outcomes in the vendor listing emphasize reductions in paperwork and administrative burden for HR staff.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ResQ | Legacy | ResQ | Facility Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Black Rifle Coffee Company implemented ResQ for Facility Management across its retail store locations in the United States. The deployment centralized repair request intake and instituted systematized work-order management to coordinate field service for store equipment.
ResQ was configured to support work-order lifecycle management, preventive maintenance scheduling and vendor management, aligning ticket templates and preventive maintenance calendars with store equipment classes. Configuration included dispatch workflows and assignment rules to enable same-day vendor service and to track service completion and status through the work-order record.
Operational scope encompassed facilities and store operations teams across United States retail locations, embedding the platform into daily store maintenance processes and vendor coordination. Business functions impacted included facilities operations, store operations management and vendor management, improving visibility into outstanding repairs and scheduled maintenance.
Governance shifted to centralized intake and vendor accountability, using ResQ to standardize request submission, dispatching and service confirmation workflows and to document vendor performance at the work-order level. The ResQ implementation reduced equipment downtime through faster vendor dispatch, including same-day service, and improved accountability, which helped avoid significant lost sales from broken store equipment.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2020 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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PR and Media Communication | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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