Abertillery, NP13 2LN,
United Kingdom
Blackwood Engineering Technographics
Blackwood Engineering Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Blackwood Engineering and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 Blackwood Engineering employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blackwood Engineering has purchased the following applications: Olark Live Chat for Chatbots and Conversational AI in 2021, GreenRope CRM for Marketing Automation, CRM in 2020, GoDaddy for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blackwood Engineering is running and its propensity to invest more and deepen its relationship with Olark , GreenRope , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blackwood Engineering revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blackwood Engineering intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blackwood Engineering Tech Stack and Enterprise Applications
Blackwood Engineering AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Blackwood Engineering deployed Olark Live Chat on its corporate website. The implementation uses the Olark Live Chat web widget to provide real-time messaging and visitor engagement as part of the company’s external digital touchpoints, aligning with Chatbots and Conversational AI capabilities for proactive engagement. Olark Live Chat was configured to present a persistent chat launcher and automated greetings on sales and support pages, and to capture chat transcripts and basic lead details for follow up. The deployment is scoped to the public website and is focused on supporting customer service and sales inquiry workflows.
Configuration concentrated on chat routing, canned responses, and transcript capture, reflecting standard functional modules in Chatbots and Conversational AI such as real-time messaging, canned messaging libraries, and visitor context capture. Operational ownership rests with customer service and commercial teams who maintain response templates and moderation rules, while web engineering embedded the Olark Live Chat snippet into site templates to ensure site-wide availability. No external system integrations were specified, the implementation centers on front-end conversational tooling and visitor engagement instrumentation rather than back-end system orchestration.
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Blackwood Engineering CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GreenRope | Legacy | GreenRope CRM | Marketing Automation, CRM | CRM | n/a | 2020 | 2020 |
In 2020, Blackwood Engineering implemented GreenRope CRM as a Marketing Automation,CRM solution on their website to centralize lead capture and basic customer engagement workflows. The deployment is focused on web‑based lead capture and contact management tied directly to the company website, positioning GreenRope CRM as the front door for incoming prospect data and digital outreach.
Configuration emphasizes core CRM and marketing automation capabilities, including contact and account records, email campaign orchestration, web form lead capture, segmentation for targeted messaging, and automated nurture workflows. GreenRope CRM is used to manage sales pipelines and marketing sequences, with standard category-aligned tools for list management, campaign scheduling, and activity logging.
Operational use covers the sales and marketing functions within Blackwood Engineering, with the system processing website leads and routing contacts into CRM-driven follow-up and email programs. Governance practices inferred from the deployment context include centralized contact hygiene, defined lead routing procedures, and campaign ownership by the marketing function, ensuring consistent use of GreenRope CRM for ongoing customer engagement.
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Blackwood Engineering IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021 Blackwood Engineering deployed GoDaddy as its Application Hosting and Computing Services provider to host its corporate website. The implementation focuses on GoDaddy-hosted web pages, domain name system hosting, SSL certificate provisioning and the hosting control panel used for content publishing and site administration. Blackwood Engineering uses GoDaddy to provide the application hosting layer that serves marketing content, contact forms and product documentation on its public site.
Operationally the deployment is scoped to the public website and supports customer facing and sales enablement functions, with site administration and content updates executed through the GoDaddy control plane. Governance centers on site access controls and certificate lifecycle procedures managed by internal IT and marketing stakeholders. The configuration aligns with common Application Hosting and Computing Services workflows for a mid sized manufacturing firm, emphasizing web hosting, DNS management and secure transport for the corporate site.
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Blackwood Engineering
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Blackwood Engineering Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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