Frisco, 75036-1380, TX,
United States
Bloomin' Blinds Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bloomin' Blinds and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3 Bloomin' Blinds employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bloomin' Blinds has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Scorpion Website Management for Web Content Management in 2018, Salesforce Pardot for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bloomin' Blinds is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Scorpion or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bloomin' Blinds revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bloomin' Blinds intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Scorpion | Legacy | Scorpion Website Management | Web Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Bloomin' Blinds deployed Scorpion Website Management as its Web Content Management solution in the United States. Scorpion delivered a franchise-friendly website and coordinated digital marketing to support franchise expansion and local customer acquisition, aligning site design and content with franchise sales and lead generation objectives. The implementation was focused on supporting corporate marketing and franchisee onboarding processes across the brand's U.S. footprint.
The deployment of Scorpion Website Management included franchise site development, search engine optimization and internet marketing capabilities, inferred from vendor and franchise materials. Configuration emphasized standardized content templates and local landing page provisioning to accelerate new franchise listings, along with lead capture and content administration tools to enable centralized content governance and decentralized franchise updates. SEO and internet marketing components were implemented to improve local visibility and support customer acquisition workflows for franchisees.
Operational coverage was limited to Bloomin' Blinds in the United States and centered on franchise sales and local customer acquisition functions. The implementation coordinated digital marketing efforts with website content to create a unified customer acquisition funnel, and it established procedures for franchisee access to site management features and lead handling. No third party system integrations were specified in source materials.
Governance work included creating centralized content standards and franchise-level provisioning processes to support rapid scale. The rollout supported franchise growth, with reported expansion from six to 29 locations in under two years, and it delivered improved lead generation and franchisee support as stated in source reporting. Scorpion Website Management was the named application used to execute the Web Content Management strategy for Bloomin' Blinds.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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