Blue Cross & Blue Shield of Wyoming Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Blue Cross & Blue Shield of Wyoming and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 220 Blue Cross & Blue Shield of Wyoming employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blue Cross & Blue Shield of Wyoming has purchased the following applications: HealthRules Payer for Core Admin Processing System in 2020, Microsoft 365 for Collaboration in 2020, Salesforce Marketing Cloud for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blue Cross & Blue Shield of Wyoming is running and its propensity to invest more and deepen its relationship with HealthEdge Software , In-House Applications , Availity or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blue Cross & Blue Shield of Wyoming revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blue Cross & Blue Shield of Wyoming intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HealthEdge Software | Legacy | HealthRules Payer | Core Admin Processing System | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020 Blue Cross & Blue Shield of Wyoming implemented HealthRules Payer as its Core Admin Processing System. The initial implementation focused on establishing configurable product, contract and policy structures inside HealthRules Payer to support ongoing changes in contracts, products and legislation.
Configuration responsibilities centered on benefits setup, package pricing configuration and authoring business rules within the claims processing ecosystem. Work included encoding benefit logic and pricing rules in HealthRules Payer and promoting configuration artifacts through development, testing and production environments to support claims adjudication and plan administration workflows.
Operational coverage combined application and technical support for end users, troubleshooting production issues tied to benefit configurations and timely response to service requests. The configuration team worked with IT to define business and IT systems requirements and partnered with claims and product stakeholders to guide business users on the design and impact of configuration changes.
Governance emphasized configuration management, defect resolution and test validation, along with drafting and updating procedures to increase effective use of HealthRules Payer and other third party products. Mentoring of business users and participation in management meetings supported controlled change deployment and ongoing operational readiness.
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Insurance Claims Management | ERP Services and Operations |
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2018 | 2018 |
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Patient Management, Insurance Claims Management | ERP Services and Operations |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | Silverline | 2020 | 2020 |
In 2020, Blue Cross & Blue Shield of Wyoming implemented Salesforce Marketing Cloud as part of a Marketing Automation initiative and engaged Silverline to extend the Salesforce platform across commercial teams. The project delivered Salesforce Marketing Cloud alongside a broader Salesforce deployment built on the Lightning platform, creating a unified system of record for sales, provider relations, and marketing activities. Blue Cross & Blue Shield of Wyoming had previously relied on Act! for CRM and faced gaps in visibility and activity tracking that the new platform aimed to address.
The implementation emphasized functional configuration for three distinct sales processes, covering individual, small group, and large group selling, with activity tracking focused on annual campaigns, renewals, and medical applications. For provider relations the solution implemented case management and activity tracking to create a one-stop-shop for client information, and for marketing the solution enabled campaign participant tracking, mass email templates, customizations, and rapid content updates. The deployment used out-of-the-box Lightning capabilities augmented by Silverline’s Lightning Component Jumbotron to surface company news and updates on record pages.
Integrations and data movement were explicit components of the rollout, the delivery included Outlook integration, CTI integration for telephony workflow, and targeted data migration for the Provider Relations team. Salesforce Marketing Cloud was used to centralize campaign orchestration and email delivery while Sales Cloud capabilities supported task and activity capture, providing cross-functional visibility across sales, provider relations, and marketing teams. The architecture was organized around Lightning pages and components to support desktop and mobile access patterns.
Governance and operational adoption were driven by role-aligned configuration and manager visibility into activity streams, enabling managers to view interactions across accounts via tasks and activities. Reported outcomes from the Silverline success story include company-wide 100% user adoption, approximately 50% mobile adoption, visibility into interactions across more than 2,000 accounts in a half month period, doubled retention of members aging out of current products, and the ability to bring Medicare marketing campaigns in-house by leveraging the Salesforce platform.
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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