Blue Illusion
2-8 Inkerman Grv,
Melbourne, 3182, VIC,
Australia
Melbourne, 3182, VIC,
Australia
61 8 0020-8205
Retail
Blue Illusion Technographics
Blue Illusion Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Blue Illusion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Blue Illusion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blue Illusion has purchased the following applications: JobAdder ATS for Applicant Tracking System in 2018, Zendesk Chat for Chatbots and Conversational AI in 2015, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blue Illusion is running and its propensity to invest more and deepen its relationship with JobAdder , Zendesk , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blue Illusion revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blue Illusion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blue Illusion Tech Stack and Enterprise Applications
Blue Illusion HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| JobAdder | Legacy | JobAdder ATS | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018 Blue Illusion implemented JobAdder ATS to centralize recruitment workflows across its Australian retail operations. JobAdder ATS was established as the company's Applicant Tracking System to support corporate HR and store level hiring for a 400 person retail organisation.
Configuration emphasized core ATS capabilities including job requisition management, candidate sourcing and application tracking, interview scheduling, offer administration and automated status workflows. Implementation included role based access controls, recruiter and hiring manager workflow configuration, candidate record management and templated communications to standardize hiring practices.
The JobAdder ATS deployment was maintained alongside Employment Hero HRIS, with process level handoff of candidate and onboarding records to Employment Hero to connect recruitment to people operations. Governance established HR ownership for recruitment policy, data stewardship of candidate records and joint maintenance processes covering both JobAdder ATS and Employment Hero, supporting end to end recruitment to onboarding workflows across Blue Illusion's Australian sites.
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Blue Illusion AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, Blue Illusion implemented Zendesk Chat on its website. The deployment uses Zendesk Chat in the Chatbots and Conversational AI category to provide real-time customer service and shopper assistance for the retailer's Australian e-commerce channel. The implementation is focused on web-based support rather than in-store systems, aligning the application with online customer engagement and order inquiry workflows.
The configuration embedded the Zendesk Chat widget across key product and checkout pages, and provisioned agent console access for centralized retail support teams. Functional capabilities implemented include live chat routing to available agents, proactive chat invitations for browsing customers, and transcript capture for post-interaction review. These elements reflect standard Chatbots and Conversational AI operational patterns, with the Zendesk Chat agent interface providing the primary handling and logging surface.
Operational coverage centered on customer service and online merchandising teams, with chat handled through the Zendesk Chat interface during store hours. Governance practices emphasized chat response workflows and transcript review for quality assurance, supporting customer service and order support activities on the website. The implementation narrative positions Blue Illusion Zendesk Chat Chatbots and Conversational AI as the web-facing conversational layer for online customer engagement.
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Blue Illusion Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Blue Illusion implemented Microsoft 365 to provide Collaboration capabilities across the organization. The Microsoft 365 deployment was provisioned as a cloud tenant to support corporate headquarters and retail operations in Australia.
Configuration focused on Microsoft 365 functional modules common to Collaboration deployments, including Exchange Online for enterprise email, SharePoint Online for document management and intranet, Microsoft Teams for real time collaboration, and OneDrive for Business for user file storage. Identity and access management was anchored in Azure Active Directory to enable single sign on and group based access controls. Administrators applied mailbox policies, SharePoint site structures, Teams governance settings and retention policies aligned to retail workflows.
Operational coverage included merchandising, marketing, human resources and store level staff, consolidating communications and document collaboration under Microsoft 365. Blue Illusion surfaces Microsoft 365 functionality on its public website. Governance centered on tenant level administration, role based access control and content retention to manage information across corporate and store functions.
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Blue Illusion eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Blue Illusion CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Blue Illusion ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Blue Illusion PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2018 | 2018 |
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Blue Illusion IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Blue Illusion CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Blue Illusion
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of People and Culture | Director | HR | |
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Chief Operating Officer | CXO | Finance | |
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Customer Service Manager | Manager | Customer Service | |
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Retail Operations Manager | Manager | Finance | |
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Retail Operations Leader | Manager | Finance | |
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Head of IT | Director | IT | |
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Apps Being Evaluated by Blue Illusion Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Blue Illusion IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Blue Illusion digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Blue Illusion Technographics
Blue Illusion is a Retail organization based in Australia,
with around 400 employees and annual revenues of $70.0 million.
Blue Illusion operates a diverse technology stack with applications such as
JobAdder ATS, Zendesk Chat and Microsoft 365,
covering areas like Applicant Tracking System, Chatbots and Conversational AI and Collaboration.
Blue Illusion has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as JobAdder, Zendesk and Microsoft.
Blue Illusion recently adopted applications including
CodeTwo Email Signatures in 2021, Klaviyo in 2021 and Quantil CDN360 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Blue Illusion’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Blue Illusion’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Blue Illusion technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.