Bluegrass
260130B Writing Creek Crescent, Rocky View No. 44,
Calgary, T4A 0M9, AB,
Canada
Calgary, T4A 0M9, AB,
Canada
1 403-226-0468
Consumer Packaged Goods
Bluegrass Technographics
Bluegrass Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bluegrass and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Bluegrass employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bluegrass has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2009, LiveChat for Chatbots and Conversational AI in 2020, WooCommerce for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bluegrass is running and its propensity to invest more and deepen its relationship with Oracle , Moneris , LiveChat, Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bluegrass revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bluegrass intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bluegrass Tech Stack and Enterprise Applications
Bluegrass ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2009 | 2009 |
In 2009, Bluegrass implemented Oracle NetSuite ERP to establish centralized ERP Financial control across its Canadian consumer packaged goods operations. The deployment targeted core finance and accounting functions for a 70 employee company, addressing general ledger consolidation, statutory reporting and transactional processing.
Oracle NetSuite ERP was configured to run core ERP Financial modules including general ledger, accounts payable, accounts receivable, fixed assets and financial reporting, with order to cash and procure to pay workflows enabled to support product sales and purchasing. Configuration emphasized chart of accounts standardization, period close sequencing and role based permissions tailored for finance and operations users.
The implementation aligned financial transaction flows with operational areas including sales order processing, inventory valuation at the nursery and procurement, ensuring transactional activities fed the finance ledgers. The architecture used cloud based Oracle NetSuite ERP delivery with centralized master data to simplify maintenance and support modular configuration for a small to mid size operational footprint.
Governance established role based access controls, audit trails for financial transactions and standardized month end close procedures, with finance leadership owning account structures and reconciliation processes. Rollout was staged to sequence accounting, purchasing and inventory teams to synchronize day to day warehouse activities with ERP Financial reporting.
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Payment Processing | ERP |
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2019 | 2019 |
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Bluegrass AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Bluegrass implemented LiveChat on its website. LiveChat serves as the customer-facing Chatbots and Conversational AI interface on Bluegrass's Canadian e-commerce site, providing a real-time messaging channel for customer support and online sales inquiries.
The deployment uses the LiveChat web widget embedded across product and checkout pages, aligned with typical Chatbots and Conversational AI functionality such as live chat handling, canned responses, proactive chat invitations, and routing to customer service operators. Operational coverage centers on customer service and online order support, with configuration and governance focused on scripted response libraries, operator availability settings, and chat workflow rules to standardize handling of product questions and purchase assistance.
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Bluegrass eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Bluegrass implemented WooCommerce on its public website, adopting Automattic's WooCommerce to provide an online storefront. The deployment is categorized as eCommerce and uses the WooCommerce application to manage product listings, cart and checkout flows, and customer facing storefront pages.
The implementation centers on standard WooCommerce functional modules including product catalog management, shopping cart and checkout orchestration, inventory and SKU tracking, shipping and tax configuration, and promotions and coupon capability. Site configuration includes theme driven storefront templates, product attribute and variant setup, and administrative dashboards for order, customer and catalog management to support online merchandising workflows.
Operationally the WooCommerce deployment is embedded in the company website and aligns with content management workflows on the Automattic platform, enabling marketing and merchandising teams to update product content and promotions directly through the CMS. Order management and fulfillment workflows are executed through the site administrative console and routed to operations and customer service, with governance centered on site level role based access for product publishing and order processing.
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Bluegrass CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Bluegrass PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2022 | 2022 |
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Bluegrass IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Bluegrass
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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General Manager | Manager | Finance | |
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Apps Being Evaluated by Bluegrass Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bluegrass IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bluegrass digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Bluegrass Technographics
Bluegrass is a Consumer Packaged Goods organization based in Canada,
with around 70 employees and annual revenues of $7.0 million.
Bluegrass operates a diverse technology stack with applications such as
Oracle NetSuite ERP, LiveChat and WooCommerce,
covering areas like ERP Financial, Chatbots and Conversational AI and eCommerce.
Bluegrass has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, LiveChat, Inc. and Automattic.
Bluegrass recently adopted applications including
Elastic Email API in 2022, WooCommerce in 2021 and LiveChat in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bluegrass’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bluegrass’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bluegrass technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.