Boardriders
5600 Argosy Ave #100,
Huntington Beach, 92649, CA,
United States
Huntington Beach, 92649, CA,
United States
1 714-889-5404
Retail
Boardriders Technographics
Boardriders Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Boardriders and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7500 Boardriders employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boardriders has purchased the following applications: Amazon EC2 for Application Hosting and Computing Services in 2023, Centric Pricing (formerly StyleSage) for Artificial Intelligence Marketing in 2023, Mitel MiVoice Connect Contact Center for Call Center in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boardriders is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Microsoft , Centric Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boardriders revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boardriders intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Boardriders Data, Technology Stack, and Enterprise Applications
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Centric Software | Legacy | Centric Pricing (formerly StyleSage) | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, Boardriders implemented Centric Pricing, formerly StyleSage, an AI-driven analytics and product matching platform in the Artificial Intelligence Marketing category to centralize competitive pricing and assortment intelligence. Before Centric Pricing, competitive research was performed manually by roughly 50 contributors across brands, using spreadsheets and a rudimentary scraping tool developed by an external consultant, which left insights fragmented and difficult to analyze quantitatively. The implementation targeted merchandising and e-commerce pricing workflows across multiple Boardriders brands including Quiksilver, Billabong, ROXY and others.
Centric Pricing was configured to deliver image recognition, machine learning product matching without UPCs, keyword matching, and both real-time and historical e-commerce analytics for pricing, discounting, assortment and trends. Functional modules implemented include pricing benchmarking, assortment architecture analysis, promotion monitoring and visual dashboards with drillable reports, and Boardriders’ Head of Global Pricing Strategy created standardized report templates and keyword filters to enforce a common product hierarchy. The Centric Pricing platform is used as the single source for competitive assortment benchmarking and market trend inspection, with reporting surfaced directly to pricing strategy and merchandising teams.
Operational coverage spans merchandising, global pricing strategy and the Data Insights and Reporting function, with alignment across three core regions and currencies as part of the pricing remit. The data insights role bridges e-commerce operational signals such as Google search trends, promotional messaging and competitor site behavior, especially during trade periods like Black Friday, enabling rapid detection of competitor price and assortment moves. Boardriders uses Centric Pricing to compare product weighting and architecture by price point across competitors and to monitor competitor pricing changes in near real time.
Governance and workflow changes focused on centralizing scattered spreadsheets into a shared reporting framework, standardizing product hierarchies, and embedding repeatable report templates that reduced reliance on ad hoc manual research. Internal training emphasized report-driven workflows so merchandisers and brand teams could drill into specific categories with consistent filters and fields, improving cross-brand comparability. These governance steps were driven by the head of global pricing strategy and the data insights director to ensure adoption and consistent analysis.
Boardriders reports immediate time savings and improved confidence in price and assortment decisions after rolling out Centric Pricing, with early ROI cited in both time saved and margin outcomes as adjustments were executed. Company leaders describe the platform as providing visual competitive intelligence that replaces hours of manual work and enables more decisive pricing moves, noting that informed price changes can translate into material revenue for a business with roughly two billion in turnover. Centric Pricing is positioned as a centralized competitive intelligence visualization tool supporting pricing, assortment and promotion decision-making.
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mitel | Legacy | Mitel MiVoice Connect Contact Center | Call Center | CRM | n/a | 2020 | 2020 |
In 2020, Boardriders deployed Mitel MiVoice Connect Contact Center to consolidate voice services used by warehouse operations and internal support teams. The deployment positioned Mitel MiVoice Connect Contact Center as the company Call Center platform for provisioning VoIP endpoints and routing inbound and internal voice traffic.
Configuration work focused on VoIP phone extension provisioning and user management through Mitel Connect Director, aligning extension assignments with Active Directory accounts. Typical Call Center capabilities implemented included queue configuration, call routing and agent group administration, with administrators using the Mitel Connect Director console to provision and manage users and extensions.
Operational integrations include Active Directory for account lifecycle management and JIRA for support ticketing and incident workflows, reflecting an operational link between contact center voice management and IT service processes. The implementation supported warehouse-facing business functions through coordination with the WMS team and IT support technicians who maintained handsets, scanners and label printers while troubleshooting connectivity and endpoint behavior.
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2022 | 2022 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2022 | 2022 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Quality Management | PLM and Engineering |
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2016 | 2016 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Retail Management | ERP Services and Operations |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Boardriders
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Boardriders Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Boardriders Technographics
Boardriders is a Retail organization based in United States,
with around 7500 employees and annual revenues of $2.00 billion.
Boardriders operates a diverse technology stack with applications such as
Amazon EC2, Centric Pricing (formerly StyleSage) and Mitel MiVoice Connect Contact Center,
covering areas like Application Hosting and Computing Services, Artificial Intelligence Marketing and Call Center.
Boardriders has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Centric Software and Mitel.
Boardriders recently adopted applications including
Amazon EC2 in 2023, Amazon Elastic Load Balancing (ELB) in 2023 and Centric Pricing (formerly StyleSage) in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Boardriders’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Boardriders’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Boardriders technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.