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Bodybuilding.com Technographics
Bodybuilding.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bodybuilding.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Bodybuilding.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bodybuilding.com has purchased the following applications: Jobvite for Recruiting, Applicant Tracking System in 2015, GumGum for Artificial Intelligence Marketing in 2018, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bodybuilding.com is running and its propensity to invest more and deepen its relationship with Jobvite , GumGum , GoTo (formerly LogMeIn) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bodybuilding.com revenues, which have grown to $140.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bodybuilding.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bodybuilding.com Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Jobvite | Legacy | Jobvite | Recruiting, Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Bodybuilding.com implemented Jobvite as its applicant tracking system on its public careers site. Jobvite operates as the Recruiting,Applicant Tracking System for Bodybuilding.com, centralizing online job posting, application capture, and candidate pipeline visibility for the companys talent acquisition and HR teams.
The deployment emphasizes career-site integration and standard ATS capabilities, including requisition creation, candidate workflow orchestration, interview scheduling, and candidate communication automation, with Jobvite providing the application tracking and reporting surface. Governance was aligned to recruiting and HR processes, enabling centralized requisition and recruiter workflows that drive hiring operations through the careers page.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Bodybuilding.com deployed GumGum on their website. GumGum is an Artificial Intelligence Marketing application implemented to support contextual advertising and on site audience targeting on the retailer's public web properties.
The implementation leveraged GumGum capabilities common to the Artificial Intelligence Marketing category, including contextual intelligence, computer vision based content matching, creative optimization, and real time decisioning for ad selection. Configuration work focused on supplying page context and audience signals into GumGum models and managing creative feeds and campaign controls within the GumGum platform.
Deployment architecture was centered on a client side script tag embedded across Bodybuilding.com pages to enable on site contextual analysis and ad decisioning without backend rearchitecture. Operational scope included marketing, e commerce merchandising, and site monetization teams, with campaign operations and ad operations using GumGum for contextual campaign execution.
Governance and operational workflows shifted toward marketing operations ownership of tag governance, creative management, and campaign rule configuration inside GumGum. The Bodybuilding.com GumGum Artificial Intelligence Marketing relationship is structured to align content relevance, ad delivery, and merchandising decisions on the website.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Natural Language Processing | AI-Powered Application |
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2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Bodybuilding.com deployed Microsoft 365 to provide enterprise collaboration capabilities. The website source indicates Microsoft 365 components are present on Bodybuilding.com, confirming the application footprint extends to corporate web properties. The deployment establishes Microsoft 365 as the primary Collaboration platform for internal productivity and communications across corporate teams and online operations.
Configuration centers on core Microsoft 365 services, including Exchange Online for corporate email, SharePoint Online for intranet and content management, OneDrive for Business for file synchronization, Microsoft Teams for chat and meetings, and Office desktop and web applications for end user productivity. The implementation aligns with tenant-level identity and access management using Azure Active Directory and tenant governance controls typical of Microsoft 365, supporting security, compliance, and lifecycle management. Operational coverage emphasizes collaboration, content collaboration, and knowledge management workflows that support merchandising, marketing, and corporate support functions.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2013 | 2013 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Real-Time Transportation Visibility | SCM |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Campaign Management | CRM |
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2012 | 2012 |
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Community Management | CRM |
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2009 | 2009 |
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Customer Analytics | CRM |
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2020 | 2020 |
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Customer Engagement, Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics, Data Management Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2007 | 2007 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Bodybuilding.com
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bodybuilding.com Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||