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Bonfire Interactive Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bonfire Interactive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Bonfire Interactive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bonfire Interactive has purchased the following applications: Gainsight Customer Education (formerly Northpass LMS) for Learning and Development in 2020, Olark Live Chat for Chatbots and Conversational AI in 2019, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bonfire Interactive is running and its propensity to invest more and deepen its relationship with Gainsight , Olark , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bonfire Interactive revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bonfire Interactive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gainsight | Legacy | Gainsight Customer Education (formerly Northpass LMS) | Learning and Development | HCM | n/a | 2020 | 2020 |
In 2020 Bonfire Interactive deployed Gainsight Customer Education (formerly Northpass LMS) as its Learning and Development platform to create Bonfire Academy and scale customer training for public sector procurement teams. The customer education deployment launched around late 2020 and focused on reducing reliance on one to one support interactions while enabling faster course launches.
The implementation emphasized centralized course authoring and self service course delivery capabilities in Gainsight Customer Education to allow customer success and support teams to publish and iterate training content more rapidly. Functional focus included structured online coursework and routine training workflows that moved recurring onboarding and product training out of person to person sessions into repeatable course modules.
Operational scope centered on customer success and public sector accounts, with Bonfire Academy standardizing training for procurement teams and scaling across customer cohorts. According to the vendor case study Gainsight Customer Education reportedly saved the organisation roughly 2,000 hours per year by eliminating routine one to one trainings, a time saving cited in the implementation documentation.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Enterprise Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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Sales Automation, Sales Engagement | CRM |
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2020 | 2020 |
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Sales Engagement | CRM |
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2022 | 2022 |
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Sales Engagement | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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