Bonprix Technographics
Bonprix Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bonprix and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Bonprix employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bonprix has purchased the following applications: milch & zucker BeeSite Recruiting Edition for Recruiting, Applicant Tracking System in 2020, SAP Retail for Retail Management in 2015, SAP BW (Business Warehouse) for Data Warehouse in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bonprix is running and its propensity to invest more and deepen its relationship with milch & zucker , SAP , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bonprix revenues, which have grown to $1.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bonprix intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bonprix Tech Stack and Enterprise Applications
Bonprix HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| milch & zucker | Legacy | milch & zucker BeeSite Recruiting Edition | Recruiting, Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Bonprix implemented milch & zucker BeeSite Recruiting Edition as part of a relaunch of the bonprix career website under the Stay courageous brand, with the new site going live on April 16th. The project delivered a public career portal that is responsive and optimized for mobile devices, the front end automatically recognizes the device used to access it and adapts page navigation and design accordingly.
The deployment centered on milch & zucker BeeSite Recruiting Edition and its Recruiting,Applicant Tracking System capabilities, combining a career-site content layer with job catalog and candidate application workflows. The implementation included employer branding templates, mobile-first page layouts, structured application forms and candidate-facing navigation, while the applicant tracking oriented functions provide recruitment workflow orchestration and basic candidate lifecycle handling through the same product. The full product name milch & zucker BeeSite Recruiting Edition is used to manage both site presentation and applicant intake.
Architecturally the solution was delivered as a centralized career-site experience with an adaptive front end and a content management configuration that allowed HR and recruiting teams to publish vacancies and update employer messaging without code changes. Operational scope targeted bonprix recruitment and employer branding needs across its markets, aligning the career site with the companys broader e-commerce presence that serves customers in 30 countries.
Governance was organized around HR and talent acquisition ownership for content and process, with the rollout scheduled to meet the April 16th go-live milestone and to support ongoing updates to job listings and candidate flows. The implementation emphasized a mobile-optimized candidate experience and consolidated career-site management into the milch & zucker BeeSite Recruiting Edition platform.
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Bonprix ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Retail | Retail Management | ERP Services and Operations | n/a | 2015 | 2016 |
In 2015, Bonprix implemented SAP Retail as its primary Retail Management application. The deployment established SAP Retail as a centralized retail backbone for the German apparel retailer, aligning merchandising, inventory, pricing, and order management capabilities with corporate IT priorities.
The implementation emphasized core SAP Retail functional modules, including assortment and merchandising planning, article and master data management, pricing and promotion management, inventory and availability management, and store and channel order processing. Configuration work focused on article hierarchy design, seasonal assortment workflows, retail stock visibility across channels, and configuration of pricing and promotion rules within SAP Retail.
SAP Retail was integrated into Bonprix operational flows to support e-commerce order orchestration, warehouse fulfillment processes, and store replenishment workflows, connecting merchandising and logistics teams. Operational coverage included merchandising, procurement, supply chain, store operations, and e-commerce functions across Bonprix Germany.
Governance and rollout activity centered on establishing centralized master data governance and standardized retail processes to harmonize assortment and inventory controls, supported by SAP Retail Consultant expertise. Implementation governance prioritized stabilization of article master governance and alignment of merchandising and replenishment processes across impacted business functions.
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Bonprix Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BW (Business Warehouse) | Data Warehouse | Analytics and BI | n/a | 2016 | 2016 |
In 2016 Bonprix deployed SAP BW (Business Warehouse) as a Data Warehouse to centralize logistics analytics and reporting for its supply chain and warehouse functions. The implementation positioned Bonprix SAP BW (Business Warehouse) Data Warehouse as the authoritative data layer for logistics key performance queries and operational reporting.
The implementation focused on SAP BW data modeling patterns common to Data Warehouse projects, including layered data stores, transformation and ETL process chains, InfoProviders and query design for logistics use cases. Functional configuration emphasized logistics and inventory reporting capabilities, providing structured datasets for stock movements, delivery and shipment reporting, warehouse activity and procurement support, with BEx and BW query artifacts developed for key user consumption.
Operational coverage centered on logistics, warehouse operations, transport planning and procurement teams, supported by a designated SAP BW/BI Key User Logistik role to drive requirements, content development and first-line support. Data ingestion consolidated transactional logistics and master data into the warehouse through scheduled load processes and transformation logic, enabling consistent metrics and dimensional models for downstream reporting.
Governance was organized around a key user network and controlled content lifecycle, with standardized data modeling practices, transport-based change control and role-based query authorizations to manage analytic releases. The SAP BW (Business Warehouse) deployment emphasized local logistics BI ownership through the key user model while providing an enterprise-grade Data Warehouse foundation for subsequent BI expansion.
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Data Warehouse | Analytics and BI |
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2024 | 2024 |
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Data Warehouse | Analytics and BI |
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2024 | 2024 |
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Bonprix Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Bonprix CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Bonprix ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Bonprix PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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3D Modeling | PLM and Engineering |
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2022 | 2023 |
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Bonprix PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Bonprix IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Bonprix
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Release Manager SAP | Manager | Finance | |
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SAP Senior Development and SAP Software Design | Manager | IT | |
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Apps Being Evaluated by Bonprix Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bonprix IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bonprix digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Bonprix Technographics
Bonprix is a Retail organization based in Germany,
with around 4000 employees and annual revenues of $1.70 billion.
Bonprix operates a diverse technology stack with applications such as
milch & zucker BeeSite Recruiting Edition, SAP Retail and SAP BW (Business Warehouse),
covering areas like Recruiting, Applicant Tracking System, Retail Management and Data Warehouse.
Bonprix has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as milch & zucker and SAP.
Bonprix recently adopted applications including
SAP BW/4HANA in 2024, SAP Datasphere in 2024 and Browzwear VStitcher in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bonprix’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bonprix’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bonprix technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.