Mumbai, 400049,
India
BookMyShow Technographics
BookMyShow Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BookMyShow and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1450 BookMyShow employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BookMyShow has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2015, GumGum for Artificial Intelligence Marketing in 2020, CKEditor for Content Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BookMyShow is running and its propensity to invest more and deepen its relationship with Microsoft , GumGum , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BookMyShow revenues, which have grown to $93.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BookMyShow intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BookMyShow Tech Stack and Enterprise Applications
BookMyShow ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, BookMyShow implemented Microsoft Dynamics AX as its ERP Financial system. Microsoft Dynamics AX was provisioned to centralize finance operations and to underpin Accounts Receivable, invoicing, auditing, and financial reporting workflows across the organization.
The deployment focused on accounts receivable capabilities within Microsoft Dynamics AX, including invoice generation and receivables subledger management, audit trail capture, and configurable financial reporting. Microsoft Dynamics AX provided the transactional invoicing and posting framework while supporting financial reporting extracts and reconciliations typical of ERP Financial implementations.
Operational coverage included the finance organization and accounts receivable teams, with documented use of Microsoft Dynamics AX alongside Excel for reporting and audit reconciliation. A Finance Intern in Mumbai worked in the core Accounts Receivable area from January 2018 to June 2018, performing invoicing, auditing, and reporting activities on Microsoft Dynamics AX and Excel, which indicates governance processes that combine system transaction controls with spreadsheet-based reconciliation and reporting checkpoints.
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BookMyShow AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 BookMyShow implemented GumGum on its website. The deployment uses GumGum as an Artificial Intelligence Marketing application to drive contextual advertising and on‑site audience engagement across the BookMyShow consumer web property, and it sits within the company digital marketing stack that supports ticketing and promotional touchpoints.
GumGum's contextual intelligence and visual recognition capabilities, which are characteristic of Artificial Intelligence Marketing solutions, are leveraged to analyze page content and inform contextual ad targeting and creative optimization on event listing and content pages. Operational ownership is with BookMyShow's marketing and digital teams who configure campaign parameters and content-alignment rules inside GumGum, with governance focused on on-site ad delivery workflows and maintaining contextual relevance across the web inventory.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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BookMyShow Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CKSource | Legacy | CKEditor | Content Management | Content Management | n/a | 2017 | 2017 |
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Web Content Management | Content Management |
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2011 | 2011 |
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BookMyShow CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience, Customer Data Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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BookMyShow IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at BookMyShow
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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AVP - Finance | VP | Finance | |
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Finance Manager | Manager | Finance | |
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Head of Data Science | Director | IT | |
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AGM IT & Infra | Director | IT | |
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Apps Being Evaluated by BookMyShow Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||