Borussia Dortmund
Rheinlanddamm 207/209,
Dortmund, 44137,
Germany
Dortmund, 44137,
Germany
49 231 90200
Leisure and Hospitality
Borussia Dortmund Technographics
Borussia Dortmund Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Borussia Dortmund and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 990 Borussia Dortmund employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Borussia Dortmund has purchased the following applications: softgarden ATS for Applicant Tracking System in 2017, WSC Sports Platform for Content Management in 2017, Ibexa DXP for Customer Experience in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Borussia Dortmund is running and its propensity to invest more and deepen its relationship with softgarden e-recruiting GmbH , WSC Sports , Catapult or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Borussia Dortmund revenues, which have grown to $552.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Borussia Dortmund intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Borussia Dortmund Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| softgarden e-recruiting GmbH | Legacy | softgarden ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017 Borussia Dortmund deployed softgarden ATS as their Applicant Tracking System on the club's public careers site to centralize hiring and candidate intake for HR and talent acquisition. The implementation uses softgarden ATS to host job postings directly on https://www.bvb.de/Der-BVB/Jobs and to capture candidate applications through embedded application forms on the website.
The deployment focused on core Applicant Tracking System capabilities, including requisition and vacancy management, branded career site job posting, application capture and parsing, configurable application forms, candidate pipeline tracking, interview scheduling, and status workflow management. Configuration emphasized recruiter and hiring manager workflows, stage-based candidate pipelines, and dashboard-driven visibility for open roles and applicant queues.
Operational coverage centers on Borussia Dortmund's HR and recruiting functions, with the softgarden ATS integrated into the public careers channel to present live vacancies and process inbound applicants. Governance includes role-based access for recruiters and hiring managers and standardized recruitment workflows to enforce consistent screening and interview progression across the organization.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WSC Sports | Legacy | WSC Sports Platform | Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, Borussia Dortmund implemented the WSC Sports Platform to manage Content Management on their website. The deployment targeted the club's digital content production and publishing stack, aligning the application with the business function of web content and fan engagement.
The WSC Sports Platform was configured to deliver automated video highlight generation, metadata enrichment, and editorial content management workflows, combining real-time content ingestion with a CMS-style publishing interface. Functional capabilities included templated story assembly, scheduled publishing, and role-based editorial controls to streamline content operations and reduce manual assembly.
Integration was executed directly with Borussia Dortmund's website for automated publishing, with content feeds and editorial outputs consumed by the club's digital media and communications teams. Operational coverage centered on the club's digital media function, centralizing match day and non-match day content production for the website.
Governance was established through editorial workflows and content tagging standards managed by the media operations team, defining approval gates and publishing responsibilities. The WSC Sports Platform served as the Content Management backbone for Borussia Dortmund's website, positioned to power digital content and fan engagement goals.
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Video Editing | Content Management |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ibexa | Legacy | Ibexa DXP | Customer Experience | CRM | n/a | 2013 | 2013 |
In 2013, Borussia Dortmund implemented Ibexa DXP on its public website. Borussia Dortmund implemented Ibexa DXP to manage Customer Experience for its web presence and fan-facing digital channels.
The Ibexa DXP deployment centers on digital experience and content management capabilities, with configuration aligned to editorial workflows, content modeling, digital asset handling, and personalization features common to Customer Experience platforms. Ibexa DXP is used to author, stage, and publish fan-oriented content and campaigns, supporting repeatable content lifecycle processes across the site.
Operational coverage is focused on the club website and related fan engagement channels, with the implementation servicing marketing, communications, and ticketing information workflows. The deployment architecture is web-facing and centered on the Ibexa DXP application layer delivering managed content to public web pages and campaign landing pages.
Governance emphasizes content ownership and editorial approvals, embedding structured content workflows and release coordination into existing marketing operations. Borussia Dortmund Ibexa DXP Customer Experience implementation therefore connects content producers to a centralized DXP platform to operationalize web publishing and fan engagement processes.
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Partner Relationship Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Borussia Dortmund
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Borussia Dortmund Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Borussia Dortmund IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Borussia Dortmund digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Borussia Dortmund Technographics
Borussia Dortmund is a Leisure and Hospitality organization based in Germany,
with around 990 employees and annual revenues of $552.0 million.
Borussia Dortmund operates a diverse technology stack with applications such as
softgarden ATS, WSC Sports Platform and Ibexa DXP,
covering areas like Applicant Tracking System, Content Management and Customer Experience.
Borussia Dortmund has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as softgarden e-recruiting GmbH, WSC Sports and Ibexa.
Borussia Dortmund recently adopted applications including
DigitalOcean Droplets in 2021, Atlassian Jira Service Desk in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Borussia Dortmund’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Borussia Dortmund’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Borussia Dortmund technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.