Boston Bruins
100 Legends Way,
Boston, 2114, MA,
United States
Boston, 2114, MA,
United States
1 617-624-1500
Consumer Packaged Goods
Boston Bruins Technographics
Boston Bruins Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Boston Bruins and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Boston Bruins employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boston Bruins has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Microsoft 365 for Collaboration in 2016, Salesforce Marketing Cloud for Marketing Automation in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boston Bruins is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boston Bruins revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boston Bruins intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Boston Bruins Tech Stack and Enterprise Applications
Boston Bruins ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013 Boston Bruins implemented Oracle NetSuite ERP as an ERP Financial solution. The deployment centralized core finance and accounting operations for the 200 employee Consumer Packaged Goods organization with reported revenue near 25,000,000, moving transactional finance onto a cloud native Oracle NetSuite ERP platform.
Oracle NetSuite ERP was configured to support core financial modules including general ledger, accounts payable, accounts receivable, fixed asset accounting, and financial reporting. Configuration work emphasized chart of accounts design, period close automation, and standardized journal and reconciliation workflows typical of ERP Financial implementations for midmarket organizations.
Operational coverage focused on corporate finance functions, revenue accounting and collections, procurement related payables, and accounting for merchandise and sponsorship related transactions where applicable. The implementation structured financial processes to serve finance, accounting, treasury, and shared services teams within the organization.
Governance and rollout centered on role based access controls, segregation of duties for AP and AR workflows, documented month end close procedures, and finance team training to embed new processes and controls. Change management prioritized stabilized financial workflows and consistent reporting using Oracle NetSuite ERP financial reports and ledgers.
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Boston Bruins Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Boston Bruins implemented Microsoft 365 to centralize Collaboration across the organization. The deployment supports a 200-employee consumer packaged goods operation in the United States and is surfaced on the public website, indicating public-facing integration points with the Microsoft 365 tenant.
The implementation centers on core Microsoft 365 collaboration services, with emphasis on Exchange Online for enterprise email and calendaring, SharePoint Online and OneDrive for Business for document and content management, and Microsoft Teams for real-time collaboration and meetings. Tenant configuration included licensing segmentation, mailbox provisioning, SharePoint site architecture, and Teams channel structure to align with departmental workflows.
Microsoft 365 is surfaced on the Boston Bruins website, which suggests content publishing and user-facing resource access are integrated with the Microsoft 365 environment. Operational coverage spans marketing, communications, and general back-office collaboration, with identity and access controls governed through the Microsoft 365 tenant administration model and Azure Active Directory capabilities.
Governance focused on tenant administration, group and user provisioning, and content lifecycle policies for SharePoint and OneDrive. Rollout sequencing and governance structures were established to manage permissions, site ownership, and ongoing administration of Microsoft 365 Collaboration services.
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Boston Bruins CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2015 | 2015 |
In 2015 Boston Bruins deployed Salesforce Marketing Cloud to support website-driven customer engagement. Boston Bruins implemented Salesforce Marketing Cloud as a Marketing Automation platform to orchestrate email campaigns, web-triggered journeys, audience segmentation, and content delivery directly on their public website. The deployment reflects a cloud SaaS architecture with the Marketing Automation instance instrumented to capture web activity and manage subscriber profiles for web-originated campaigns.
Operational ownership is concentrated in the marketing organization, which configures campaign logic, segmentation rules, content publishing, and scheduling for fan engagement on the site. Integrations are explicitly focused on the website front-end for tracking and campaign activation, enabling centralized campaign workflow orchestration and consolidated analytics within Salesforce Marketing Cloud. Governance centers on centralized campaign approval, subscriber data controls, and standardized processes for web-to-email orchestration consistent with Marketing Automation best practices.
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Marketing Automation | CRM |
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2016 | 2016 |
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Boston Bruins IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Boston Bruins CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Boston Bruins
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Vice President of Marketing | VP | Marketing | |
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Vice President Finance | VP | Finance | |
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Vice President of Communications & Content | VP | Marketing | |
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Apps Being Evaluated by Boston Bruins Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Boston Bruins IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Boston Bruins digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Boston Bruins Technographics
Boston Bruins is a Consumer Packaged Goods organization based in United States,
with around 200 employees and annual revenues of $25.0 million.
Boston Bruins operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Salesforce Marketing Cloud,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Boston Bruins has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Salesforce.
Boston Bruins recently adopted applications including
Mimecast Email Security in 2019, Microsoft 365 in 2016 and Oracle Marketing Cloud (Eloqua) in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Boston Bruins’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Boston Bruins’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Boston Bruins technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.