Boursorama
18 Quai Du Point Du Jour,
Boulogne-billancourt, 92659,
France
Boulogne-billancourt, 92659,
France
33 146095000
Banking and Financial Services
Boursorama Technographics
Boursorama Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Boursorama and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 767 Boursorama employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boursorama has purchased the following applications: Apple Pay for Payment Processing in 2022, GumGum for Artificial Intelligence Marketing in 2018, Akio Insights for Analytics and BI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boursorama is running and its propensity to invest more and deepen its relationship with Apple , Transactis, a Mastercard Company , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boursorama revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boursorama intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Boursorama Tech Stack and Enterprise Applications
Boursorama ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2022 | 2022 |
In 2022, Boursorama implemented Apple Pay on its website to enable wallet-based checkout for online customers. The deployment integrates Apple Pay Web APIs into consumer-facing payment flows, embedding Apple Pay as a Payment Processing option within the site checkout and account funding interfaces.
The implementation leverages browser-based payment request flows and client-side tokenization to capture cryptographic payment tokens and present wallet credentials during web and mobile web sessions. Operational coverage is limited to Boursorama's consumer online channels in France, affecting digital payments and retail banking payment touchpoints on the company website.
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Payment Processing | ERP |
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2019 | 2019 |
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Boursorama AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Boursorama implemented GumGum. The deployment positioned GumGum on the corporate website to support digital marketing and advertising, aligning with the Artificial Intelligence Marketing category.
Implementation work centered on contextual content analysis and programmatic ad placement capabilities typical of GumGum, including automated creative optimization and contextual targeting workflows. Configuration emphasized page level tag placement and campaign parameter mapping to support real time inventory decisions.
The GumGum application was embedded on the Boursorama website and connected to web advertising workflows, enabling contextual inventory to be surfaced within page content and ad slots. Operational responsibility was held by digital marketing and advertising teams, who controlled campaign configuration, contextual filters, and suitability rules.
Governance focused on campaign setup, content suitability controls, and ongoing tuning of contextual models, with rollout scoped to the website and associated digital channels. Boursorama GumGum Artificial Intelligence Marketing implementation reflects a site level deployment of contextual advertising and AI driven creative processes.
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Boursorama Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akio Solutions | Legacy | Akio Insights | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
In 2016 Boursorama integrated Akio Insights from Akio Solutions into Boursorama.com to provide real-time media and social monitoring widgets, placing the deployment in the real-time media and social monitoring Apps Category. The integration was announced as a partnership and was embedded directly into the consumer and client-facing portal to surface media signals alongside financial news and portal services.
The implementation used Akio Spotter and Akio Insights technology to enable real-time tracking and ranking of executive and corporate mentions, delivering widgetized feeds and ranked mention lists for portal readers and client users. Functional capabilities implemented focused on continuous media and social listening, mention ranking, and widget presentation within article and portal page contexts.
Operational coverage targeted finance and communications use cases, with the solution surfacing ranked mentions for both general readers and institutional client users on Boursorama.com. Integration work centered on web widget embedding and content feed orchestration, while governance responsibilities rested with Boursorama editorial and communications teams to determine presentation and topical relevance for readers and clients.
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Boursorama Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2022 | 2022 |
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Boursorama CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2014 | 2014 |
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Boursorama IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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IT Decision Makers and Key Stakeholders at Boursorama
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Boursorama Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Boursorama IT executives and key decision makers. This section highlights Boursorama's latest recorded technology evaluations, including Gusto Payroll for Payroll on 2024-09-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Boursorama digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2024-09-04 | Boursorama | Evaluated | Gusto | Gusto Payroll | Payroll | HCM |
FAQ - APPS RUN THE WORLD Boursorama Technographics
Boursorama is a Banking and Financial Services organization based in France,
with around 767 employees and annual revenues of $250.0 million.
Boursorama operates a diverse technology stack with applications such as
Apple Pay, GumGum and Akio Insights,
covering areas like Payment Processing, Artificial Intelligence Marketing and Analytics and BI.
Boursorama has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, GumGum and Akio Solutions.
Boursorama recently adopted applications including
Apple Pay in 2022, Slack Connect in 2022 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Boursorama’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Boursorama’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Boursorama technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.