Montrose, 3765, VIC,
Australia
Boutique Perfumery Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Boutique Perfumery and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Boutique Perfumery employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boutique Perfumery has purchased the following applications: AislelabsFlow for Analytics and BI in 2017, AislelabsConnect for Marketing Automation in 2017, GoDaddy for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boutique Perfumery is running and its propensity to invest more and deepen its relationship with Aislelabs , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boutique Perfumery revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boutique Perfumery intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aislelabs | Legacy | AislelabsFlow | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017 Boutique Perfumery deployed AislelabsFlow to support Analytics and BI for customer analytics across its retail operations. The boutique retailer implemented AislelabsFlow alongside Aislelabs Connect to create a unified analytics layer that links online interactions and in-store touchpoints, aligning with marketing and store operations requirements.
The implementation used AislelabsFlow for data ingestion, behavioral analytics, segmentation, and dashboarding, while the Connect platform was configured to stitch online event streams with in-store visit signals and identity resolution workflows. Workflows included session stitching, audience export capabilities for engagement orchestration, and role-based access for marketing and store managers, with configuration focused on small-team operational simplicity rather than enterprise-scale orchestration.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aislelabs | Legacy | AislelabsConnect | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, Boutique Perfumery implemented AislelabsConnect as a WiFi Marketing solution to drive footfall for a premium boutique grand opening at a shopping centre. The deployment leveraged both the Aislelabs Flow and Connect platform components to build audience profiles from past behavior and venue visit history, identifying 120,000 individuals for targeted outreach. Configuration emphasized audience segmentation, location analytics, and campaign orchestration tied to guest WiFi engagement and time-bound messaging.
AislelabsConnect was executed as a week-long targeted campaign instrumenting venue-level analytics to track visits, with 12,000 of the targeted individuals recorded as visiting the mall within seven days. The implementation covered retail marketing and footfall generation workflows, with governance focused on segment definitions, messaging cadence, and attribution through location-based signals. Boutique Perfumery used AislelabsConnect in the WiFi Marketing category to align its retail marketing and customer acquisition activities.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019 Boutique Perfumery implemented GoDaddy to host and operate its public-facing website. The deployment is categorized under Application Hosting and Computing Services and supports the retailer’s online presence from Australia.
The GoDaddy implementation for Boutique Perfumery centers on web hosting and site delivery, providing the platform for the online product catalog and marketing content. Configuration aligns with standard Application Hosting and Computing Services capabilities, including domain registration and DNS control, managed site hosting and SSL delivery for the storefront and content pages, with the GoDaddy application name used as the primary hosting provider.
Operational ownership sits with the internal retail and marketing team at the 30-employee boutique, who manage content updates and basic site operations through the GoDaddy hosting environment. Governance is lightweight and site-focused, concentrating on content workflows, catalog updates and uptime management for a single Australian retail site.
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Content Delivery Network | IaaS |
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2018 | 2018 |
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