Rochester, 14607-2446, NY,
United States
Brand Integrity Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Brand Integrity and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Brand Integrity employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brand Integrity has purchased the following applications: GoodData for Analytics and BI in 2019, Microsoft 365 for Collaboration in 2015, Zendesk Service for Customer Support in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brand Integrity is running and its propensity to invest more and deepen its relationship with GoodData Corporation , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brand Integrity revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brand Integrity intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoodData Corporation | Legacy | GoodData | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019 Brand Integrity implemented GoodData to provide embedded analytics on its website. The GoodData deployment served as the company Analytics and BI platform, focused on dashboarding, report distribution, and data visualization to support marketing and client reporting functions. As a 10 person professional services firm the implementation emphasized a lightweight, cloud-hosted configuration and direct web embedding rather than extensive on-premise infrastructure.
Configuration centered on building customer-facing and internal dashboards using GoodData's embedded analytics capabilities and visualization modules, with templates aligned to client services and marketing workflows. Integrations were limited to website embedding and standard data ingestion feeds, and governance was managed by a small cross-functional team responsible for access control and report template stewardship. The implementation established GoodData as the primary Analytics and BI layer on the Brand Integrity website, enabling continuous web-instrumented insights for internal teams and client-facing reports.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Transactional Email | PaaS |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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