Brands For Less
First Floor,
Abu Dhabi, x,
United Arab Emirates
Abu Dhabi, x,
United Arab Emirates
971 2 443 3339
Retail
Brands For Less Technographics
Brands For Less Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brands For Less and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 Brands For Less employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brands For Less has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2019, Zendesk Chat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brands For Less is running and its propensity to invest more and deepen its relationship with Oracle , Zendesk , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brands For Less revenues, which have grown to $165.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brands For Less intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brands For Less Tech Stack and Enterprise Applications
Brands For Less ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019 Brands For Less implemented Oracle Cloud ERP in the ERP Financial category. The Oracle Cloud ERP deployment, referenced internally as Oracle Fusion, centralized core financial systems for Brands For Less and provided the ERP Financial backbone for the company finance function.
Configuration focused on general ledger and financial reporting modules, budget management and consolidation capabilities. Functional workflows included profit and loss and balance sheet reporting, variance analysis, cash flow reporting, intercompany reconciliation and consolidation of VAT reports across entities, reflecting activities performed by the company's senior accounting staff. Oracle Cloud ERP supported standard budgeting workflows and periodic close orchestration within the finance organization.
Operational coverage centered on Brands For Less LLC in Dubai, United Arab Emirates, encompassing the finance and accounting teams and multi-entity consolidation across the retailer's legal entities. Governance changes emphasized centralized reconciliation processes and standardized reporting outputs to management, with the accounting group using Oracle Cloud ERP for consolidation, VAT reconciliation and intercompany reconciliation processes.
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Brands For Less AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Brands For Less implemented Zendesk Chat on its customer-facing website to support online customer service and e-commerce engagement. Zendesk Chat is deployed as the web chat client within their Chatbots and Conversational AI footprint, embedded across the Brands For Less site for real-time visitor interaction.
The implementation leverages standard Zendesk Chat functional modules including live chat widget deployment, proactive messaging workflows, agent routing, canned responses, and session transcripts, aligning with common conversational AI and chat operational patterns. Operational coverage centers on the digital storefront and customer service teams, with chat sessions captured on the website channel; the source identifies the website deployment and does not indicate additional system integrations.
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Brands For Less Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Brands For Less implemented Microsoft 365 to support Collaboration across its United Arab Emirates retail and corporate business functions. Brands For Less uses Microsoft 365 on their website, indicating the vendor footprint is visible in public-facing assets and internal collaboration tooling for a 1100-employee retailer. The implementation centers on Collaboration as the application category and is positioned to unify communications, document sharing, and coordinated workflows between merchandising, store operations, and corporate teams.
Microsoft 365 deployment included standard Collaboration modules such as Exchange email, Microsoft Teams, SharePoint Online, OneDrive, and Office applications, with configuration focused on tenant level services, mailbox and document governance, and team collaboration workspaces. Operational governance was structured around centralized user provisioning, role based access controls and policy management to align retail workflows and store communications, and the rollout covered corporate offices and retail store teams in the United Arab Emirates.
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Brands For Less SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2025 | 2025 |
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Brands For Less CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Brands For Less ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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Brands For Less IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Brands For Less
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO | CXO | Finance | |
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Managing Partner | Manager | Finance | |
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Accountant | Manager | Finance | |
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Senior Accountant | Manager | Finance | |
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Apps Being Evaluated by Brands For Less Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brands For Less IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brands For Less digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Brands For Less Technographics
Brands For Less is a Retail organization based in United Arab Emirates,
with around 1100 employees and annual revenues of $165.0 million.
Brands For Less operates a diverse technology stack with applications such as
Oracle Cloud ERP, Zendesk Chat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Brands For Less has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Zendesk and Microsoft.
Brands For Less recently adopted applications including
Reciproci Order Management in 2025, Reciproci Feedback Manager in 2024 and MoEngage Enagage in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brands For Less’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brands For Less’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brands For Less technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.