Philadelphia, 19104, PA,
United States
Brandywine Realty Trust Technographics
Brandywine Realty Trust Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brandywine Realty Trust and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 323 Brandywine Realty Trust employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brandywine Realty Trust has purchased the following applications: Microsoft 365 for Collaboration in 2015, Hyland OnBase for Content Management in 2016, Hubspot CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brandywine Realty Trust is running and its propensity to invest more and deepen its relationship with Microsoft , Hyland , DocuSign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brandywine Realty Trust revenues, which have grown to $515.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brandywine Realty Trust intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brandywine Realty Trust Tech Stack and Enterprise Applications
Brandywine Realty Trust Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Brandywine Realty Trust deployed Microsoft 365 in the Collaboration category. The Microsoft 365 tenant is referenced in the company website source and was provisioned to support cloud-hosted enterprise email, document collaboration, and SharePoint-driven content workflows that feed public site content. The deployment scaled to the organization size of approximately 323 employees, providing a unified productivity suite across office productivity and collaboration functions.
Operational coverage focused on company-wide collaboration and content publishing, consolidating mailboxes, shared document libraries, and intranet-based authoring under a centrally administered Microsoft 365 environment. Administration and governance were implemented at the tenant level, with centralized user provisioning and role-based administrative controls to manage access and content lifecycle. Microsoft 365 functioned as both the productivity platform and the content management layer that is visible in the Brandywine Realty Trust website source.
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Brandywine Realty Trust Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hyland | Legacy | Hyland OnBase | Content Management | Content Management | n/a | 2016 | 2017 |
In 2016, Brandywine Realty Trust deployed Hyland OnBase as its Content Management solution to address enterprise electronic document storage and workflow needs. The implementation was scoped to support all business units and centralized document processes while the IT Manager of Business Integration led solution design and delivery.
The deployment emphasized core Content Management capabilities, including electronic document storage, electronic forms, workflow orchestration, and electronic signature handling. Hyland OnBase was configured, programmed, tested and rolled out alongside DocuSign and TeamUp as part of integrated process workflows to automate document lifecycle and form submission paths.
Integrations included bilateral connections with DocuSign for signature processing and TeamUp for application-level coordination, and the project team worked with web development to design intranet dashboard components that surface OnBase content and case data. The IT Manager served as the primary point of contact for OnBase and DocuSign representatives and managed third party consultants for specific engagements.
Governance and rollout followed structured project management, with organized cross functional teams, scheduled requirement and scope reviews to keep projects on schedule and on budget, and regular status tracking and reporting. End user documentation and training were prepared and delivered, follow up was conducted to ensure successful adoption, and annual OnBase training and conference participation were used to expand and sustain application usage.
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Digital Signing | Content Management |
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2021 | 2021 |
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Brandywine Realty Trust CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Brandywine Realty Trust implemented Hubspot CRM, deploying a cloud SaaS CRM to centralize contact and lead capture across its commercial real estate operations. The initial deployment emphasized embedded website tracking, enabling Hubspot CRM to collect form submissions and web engagement directly from the corporate site.
Hubspot CRM was configured to provide core CRM capabilities including contact and company records, sales pipeline and deal tracking, activity logging, and basic marketing automation workflows. Configuration focused on mapping leasing and investor contact types, standardizing sales stages, and establishing automated lead routing to ensure captured web leads enter the CRM workflow.
Integration work centered on the corporate website, where Hubspot tracking and forms feed leads into the centralized Hubspot CRM database for follow up by business teams. Operational coverage aligned with marketing, leasing, and property management functions, using unified contact records and segmentation to support targeted outreach and campaign execution.
Governance emphasis was placed on a centralized data model and standardized lead lifecycle to manage handoffs between marketing and leasing, with contact ownership rules and activity audit trails implemented to enforce accountability. The narrative describes a straightforward cloud CRM adoption pattern for a mid sized real estate firm, with Hubspot CRM serving as the primary system for inbound web lead orchestration and contact management.
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Brandywine Realty Trust ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Brandywine Realty Trust Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2017 | 2017 |
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Brandywine Realty Trust IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2004 | 2004 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Brandywine Realty Trust
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Brandywine Realty Trust Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-02-11 | Brandywine Realty Trust | Evaluated | Entrata | Entrata Property Management | Real Estate Property Management | ERP Services and Operations |
| 2024-08-19 | Brandywine Realty Trust | Evaluated | HubSpot | Hubspot CRM | CRM | CRM |