Brauer Augenoptik Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Brauer Augenoptik and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3 Brauer Augenoptik employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brauer Augenoptik has purchased the following applications: OneTrust CookiePro for Governance, Risk and Compliance in 2020, CleverReach for Marketing Automation in 2021, Shore for Reservation and Booking Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brauer Augenoptik is running and its propensity to invest more and deepen its relationship with OneTrust , CleverReach , Shore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brauer Augenoptik revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brauer Augenoptik intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust CookiePro | Governance, Risk and Compliance | TRM | n/a | 2020 | 2020 | ||
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| CleverReach | Legacy | CleverReach | Marketing Automation | CRM | n/a | 2021 | 2021 |
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Shore | Legacy | Shore | Reservation and Booking Management | ERP Services and Operations | n/a | 2020 | 2020 | In 2020, Brauer Augenoptik implemented Shore, a Reservation and Booking Management application, on its website. The deployment uses Shore as a cloud hosted SaaS booking layer embedded in the public site to capture appointment reservations and drive customer scheduling for retail eyewear and optometry services. Implementation configured core Reservation and Booking Management capabilities including an online booking widget, calendar management, customer contact capture, and automated confirmation workflows. For a three employee retail operation the architecture is single site and browser based, oriented to front desk operations and customer self service. Shore provides appointment management, time slot configuration, staff availability controls, and customer notification capabilities that govern daily scheduling and walk in planning. Operational coverage is the store location in Germany, supporting business functions of customer appointments, front of house operations, and basic customer relationship record keeping through the Shore administrative console. Governance is lightweight and managed by in store staff who control scheduling rules and service offerings via the Shore interface. No other system integrations are documented in the public source beyond the website embedding of Shore. |
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